What Makes a Great Looking Email? Winning Email Design [An Infographic]

Email marketing still reigns as one of the most engaging, effective ways to acquire, retain, inform, and communicate with customers in a B2B or B2C space. In fact, as much as 86% of professionals prefer to use email when communicating for business purposes (HubSpot), and nearly 75% of companies agree that email offers “excellent” to “good” ROI (Econsultancy).

From a consumer perspective, folks in the United States check their email a lot; most commonly while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%) (Adobe). Additionally, 86% of consumers say that they would like to receive promotional emails from companies they do business with at least monthly (Statista).

So, how does a business, large or small, stand out among the hordes of emails coming through a consumer’s inbox every day?

Design, design, design.

Campaign Monitor recently published a great piece of visual content that helps break down what email design is all about. Here’s what they had to say:

We were recently part of an esteemed panel of judges for Email Monks’ The Best Email Design Hunt and thought we’d use that experience as the inspiration for our next email design infographic. We teamed up with our pals from Emma and Email Monks to bring you the Anatomy of a Winning Email Design.

Check out the in-depth infographic on winning email design here and soak it all in:

Anatomy of a Winning Email Design - Infographic by Campaign Monitor
Source: Anatomy of a Winning Email Design by Campaign Monitor

Check out more great content on email marketing and how to do it well, or reach out to us on Twitter if you want to talk shop.