We believe Unbounce should be a marketing agency office staple – It’s pretty unique to us at Oliver and Sons. If you haven’t heard of it, and you’re in the digital marketing profession, stop what you’re doing and take note.
Have you ever been in a situation where you’ve created an insanely optimized Google Adwords campaign, but your quality score is detrimentally low? Has your landing page been classified as unrelated to the content of your ads? We’ve seen this happen countless times with clients who have come to us for help. Quality scores cost money, so you have to improve them, and fast.
Why do I get low-quality scores?
Google is smart, and so should you be. Think about it, as a consumer you would get instantly turned off if you’d clicked on a specific product ad and instead you’re met with a rather incongruous homepage. Bleurgh. It’s just not smart marketing.
Don’t get mad at Google. Get even.
How will Unbounce improve my scores?
With Unbounce you can change all that. Implementing Unbounce landing pages will help you get smarter with your paid advertising. How? By creating separate landing pages related to each high performing keyword, and connecting these to each corresponding keyword in your search campaign, your quality score will increase. It’s that simple. Nothing too fancy pants, but it’s just making sure that you have everything ticked on Google’s checklist.
I’m not an experienced UX designer, is this a problem?
No, Unbounce has been created thinking of us in mind. If you know the basics of landing page design and have some idea of what CTAs work best on a landing page, then you’re sorted. The exciting thing about Unbounce is that their software actively encourages A/B testing. Therefore, if you are afraid your landing page design doesn’t quite cut-the-mustard, you may be pleasantly surprised when you check your conversion rates on the page.
Additionally, let’s talk about Unbounce’s world-renowned customer service. They take it super seriously, and it means they do stand out in the virtual workspace landscape. No problem is too big or too small, so don’t be afraid to ask them about your desired integrations, Unbounce functions or even give your comments for improvements.
If you’re losing your head with your Google Ad quality scores and you’d like our budding landing page designers to create keyword-specific pages for your business… get in touch!