How to Create a Winning Business YouTube Channel

YouTube is hard, but it’s not impossible to master as a brand. The platform as it stands today isn’t just reserved for vloggers, un-boxers, and young stars-in-the-making, it’s a seriously lucrative source for SEO, content marketing, and other acquisition and engagement strategies. If you’ve got videos that are watchable and the will to put some work into your channel’s branding and content, you’ve got a chance of making a winning business YouTube channel.

A lot of consumers use YouTube like they would Google these days– type in a query or topic to the search bar, and be instantly served with curated, highly-ranked videos. With almost 5 billion videos watched on YouTube every day, creating compelling video content is the perfect way to get your brand in front of new, eager eyes. If you’re a newcomer to the YouTube scene, we’ve got just the steps for getting started with a successful business YouTube channel.

STEP 1: CREATE YOUR CONTENT

What we mean by “create your content” isn’t just “make videos and put them online.” In case you missed our earlier stat, 5 BILLION videos are watched on YouTube on a daily basis; plus, it’s a well-known bummer that people will leave a video in the first 10 seconds if it doesn’t grab them. That being said, you shouldn’t just make videos, you should make GOOD videos.

Business YouTube channels should always have a healthy mix of videos that inform, engage, and entertain to keep consumers interested and more likely to click the subscribe button. Hot tip! The more promotional you lean, the more people will not like your channel. Simple as that! Here’s a video we love that summarizes how to create business videos for YouTube that are simple, straightforward, and look fantastic.

STEP 2: BUILD YOUR YOUTUBE CHANNEL

In just a few quick moves, you can go from no YouTube presence to having a channel of your very own – one that accurately represents what your company and brand means.

First, create a Google and YouTube account. 

We’re guessing you already have one (if not, head here), so we’ll skip the steps on how to get all set up on that front. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel. With a Google account in tow, you can navigate over to YouTube.com to customize your channel from the account menu.

Hot tip! You don’t have to use your business name when creating a brand channel account right away – you can always add that in later.

Next, optimize your channel with brand details.

The description of your company is just as important as (if not more so than) the descriptions of your individual videos. Make sure that your “About” page includes a brief mission statement or welcome message that will lead back to your main website. Hot tip! Add in a business inquiry email to help potential new customers get a hold of you faster.

You should also add any relevant social media profiles outside of YouTube, as well as your website homepage, new blogs, or whatever you’re trying to promote at the moment. Adding in links to where you’d like your YouTube traffic to land increases the chances of your traffic becoming actual customers and loyal fans of your brand.

Then, customize your channel with visuals.

This means adding in brand-friendly imagery and text that will provide more context to your videos and company – just be sure to always use high-resolution images! YouTube’s required image dimensions are…

  • Channel icon — recommended as 800×800 pixels, displays as 98×98 pixels
  • Channel banner — 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1546 x 423 pixels.

We love to use Canva to create beautiful, perfectly-sized images for YouTube channels (among other creative projects!).

Now, add your videos!

Find a cozy spot right next to your WiFi router, sit back, and watch the magic happen.

For more great tips on building a great YouTube channel for business, check out this SproutSocial article with handy screenshots!

STEP 3: OPTIMIZE THAT SH!T

Cultivating a qualified audience on YouTube certainly doesn’t happen overnight – getting people to find and watch your videos in the first place is always what you need to focus on first after setting up your channel. We have a tried-and-true checklist of best practices for YouTube video optimization that makes it simple make sure your videos are cleaned up and searchable.

  • Have your video content transcribed using your transcription service of choice. You’ll use this complete transcript to upload as a part of your main video description – a huge lure for SEO, especially if your script is chock-full of keywords.
  • Generate a list of the target keywords for each video that you’ll be uploading. Be sure to consult with Moz.com or your SEO tool of choice to make sure you’re optimizing for the right things, too.
  • Update your video file name to include the keyword. It seems small and insignificant, but we promise it’s a big one.
  • Edit the video title to be around 5 words long (the ideal length for SEO purposes), and include the keyword at the beginning.
  • Structure your video title in a way that will encourage more views and higher search rankings. In general, Google tends to use video results for how-to keywords, reviews, tutorials, anything fitness/sports related, and funny videos.
  • Update the video to include closed captions. We don’t highly recommend just using the default YouTube tool for this, either, as the captions always turn out clunkier than expected. Accessibility is important!
  • Add a captivating thumbnail image. Don’t just pick whatever default YouTube happens on – first impressions are really important here.
  • Write a short description that includes the keyword within the first 25 words, and place it at the top of the description box.
  • Include the full transcript below the short description in the description box, making sure that the keyword is used 3-4 times throughout.
  • Using the list of keywords you generated earlier, add the target keyword(s) and all other relevant keywords to your video tags.
Feeling stuck/overwhelmed/a little stressed out? We’re happy to walk you through how to make a great business YouTube channel – give us a shout!