Your Guide to the Best Times to Send Emails

Sending email communications out on a regular basis sounds like an easy enough task, right? Subject line, customer segment, and main copy aren’t the only factors to keep in mind, however – WHEN you send an email is just as important, if not more so.

Timing is everything, and SendInBlue saved us the trouble and proved it. They took a super deep dive into the data of the emails they send on behalf of different businesses: eCommerce, Software/SaaS, Marketing Services, Offline Retail/Hospitality, Professional Services (B2B), and NGOs (Non-Profits).

Take a look at their complete infographic just below, and read on for some of the key findings around the best times to send emails:

  1. It’s best to send an email during the middle of the week, between Tuesdays and Thursdays.
  2. Engagement rates are best around 10am and 2pm local user time. 
  3. It’s best to send email between 8am and 10am on Tuesdays for B2B.
  4. Software companies see the best results mid-afternoon on Wednesdays.
  5. Over 90% of marketing emails that received clicks were sent on a weekday.

Struggling with your own email strategy? We’re big on data and have the know-how to help craft your ideal campaign. Get in touch with us to talk email, work on a project, or just share your own input!