How many times have we had an incredible brainstorming session yield great ideas, only to lose steam once it’s time to sit down and write?
Not just a problem for authors of literary texts, but it’s a common occurrence that affects ad copywriters, blog writers and social media content creators, just to name a few.
Creative roadblocks can be extremely frustrating but we can promise that you aren’t alone in feeling this way. No matter what you are writing, staying motivated can be difficult. Even writer Graham Greene struggled with writer’s block, before the term was even coined.
There are a few reasons that writer’s block can hit: perfectionism, lack of motivation, self-criticism, or even comparison to others. So what can you do if you find yourself hitting some of those (all too common) roadblocks? Below we’ve listed some tips on how to overcome those fears, jump over some of those hurdles, and get rid of writer’s block.
Listen to Music
Listening to music helps many people focus and get in the zone. This definitely varies depending on the person and the type of music, but studies have shown that it is effective! Some people can focus with heavy metal blasting through their headphones and others may prefer soft jazz. Test it out and find what music genre helps you to focus!
Change Your Environment
Small changes in your environment can have a big impact on your mindset. Go to the neighborhood next to yours, a different coffee shop, or even a different room in your house. Graphic designer Stefan Sagmeister felt so stuck at one point in his life that he made the decision to take a yearlong sabbatical every seven years. Not everyone has the ability to do this but it can be done in much smaller ways and results are still possible. It could be that making even the smallest environmental changes could be the key to tapping into your creativity.
Brainstorm in Bullet Points
Many tasks can seem extremely daunting at first without any clear structure. Sometimes the key to kicking your creativity in gear is finding a system to get your ideas organized. Using bullet points can help to organize your thoughts so that your mind has a clear direction. Giving your ideas structure will help you to take the first few steps to getting something done.
Sometimes, all it takes is picking up the pen and writing whatever comes to mind. Get the creative juices flowing by using a prompt, making up your own, or even just writing the first things that come to mind. There are truly no rules to freewriting so you can make them up as you go. In fact, there are many benefits to freewriting–it reduces an expectation of perfection, increases creativity, clarity and focus, and so much more. The key here is to get yourself into a creative headspace so that you can start to generate ideas organically, and without pressure.
Set A Timer
Sitting down to write any long-form copy can be a huge undertaking, especially when deadlines are looming, and your creative flow isn’t at one hundred percent. Research has shown that setting a 25 minute timer to work on your task, with 5 minute breaks, has been shown to increase productivity. The Pomodoro Timer was made just for that. The timer breaks down your work into intervals to give you mini-breaks, allowing you to create blocks that are much more manageable.
Sometimes a job well done is a reward in and of itself. Other times, when motivation is really lagging, creating a mini-celebration for yourself can work wonders. If you’re feeling stuck, promise yourself a prize when you hit a certain point in your writing. The trick is tailoring it to what you actually find most rewarding. Maybe it’s your favorite candy bar or time to watch more of that new show you’ve been wanting to see! Once you are finished with your work, you’ll be in a better place to celebrate and clear your mind before getting started on the next task!
Still out of ideas? We can help. Get in touch with us if you are looking to take your copywriting to the next level, or even if you need some inspo!