5 Books On Expert Marketing Psychology We Love

At the very heart of every successful marketing strategy is the psychology behind it that makes it work. The actions, behaviors, feelings, and perceptions of customers are the driving force behind most purchasing decisions, making a firm understanding of marketing psychology one of the most important factors to consider for any campaign.

While marketers and psychologists are rarely one in the same, the two fields are so intertwined that it’s impossible (and honestly unreasonable) to ignore. Using marketing psychology is an intelligent, ethical thing to do in order to engage, inform, and create loyal consumers.

We employ a lot of psychological assessment and consideration when planning and strategizing for our clients, but we don’t have ALL of the answers. To help fill in the gaps, we regularly read up on techniques, best practices, and updates in the world of marketing psychology. Here are some of the best books we’re into now:

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert Cialdini

About the author: Robert is currently the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

What you will learn: How people reach their action. Robert walks the reader through the psychology of why people say yes. This is exceptionally valuable as a marketing psychology book as we reach an age where AI can easily switch our purchase decisions at the very last minute. This crucial time of purchase will really help the seller rethink end-of-purchase strategy all the while being fascinated with the way our own brain works.

Where to find it: Amazon

The Complete Guide to Understanding Consumer Psychology

Author: Neil Patel

About the author: Neil is one of the most famous names in the industry. An influencer, star and general contributor to most online marketing knowledge. Co-Founder of Crazy Egg and KISSMetrics and absolutely obsessed with business growth.

What you will learn: It’s a free guide broken into seven easy-to-digest chapters where you can find easy to follow subjects like color use, online conception, emotions, small tactics with big wins and avoiding points of friction. It’s probably one of the easiest guides on the internet.

Where to find it: Quick Sprout

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Author: Rodger Dooley

About the author: Dooley is the sole creator and publisher of this book, hailing from the popular blog – Neuromarketing, which researches brain behavior in marketing, advertising, and sales.

What you will learn: This is a very specific book for learning everything practical for acting on behavior patterns and the neuroscience and how to attract new customers. It’s the marketing psychology book for small businesses and non-profits which unleashes techniques that will enable your business to form emotional bonds with new customers.

Where to find it: Wiley

Contagious: Why Things Catch On

Author: Jonah Berger

About the author: An expert on the most valuable marketing technique – word-of-mouth. Jonah is a professor at the University of Pennsylvania focusing on viral marketing, social influence, and trends.

What you will learn: This isn’t just a marketing psychology book that interests the marketer, it’s rather a broad way of learning about our natural psychological inclination to other various decisions. These daily examples are highly relevant to marketers as they explain the desires of the consumer.

Where to find it: Amazon

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Author: Douglas Van Praet

About the author:

What you will learn: It’s bringing a revolutionary concept to the cognitive science of how we market, advertise and consume in the modern digital age. This is the best possible book that will help you break down the elements of the human brain and apply them to your marketing activities across any industry. You can learn about codified steps, behavior change and traditionally what humans strategies are.

Where to find it: Amazon

It can be a sensitive matter to notice ways where your brain triggers purchase, consumers have habits and everyone is different but the usual purchase method can actually be very simple. There’s a lot to learn on this subject if you’re looking for customer success these books will influence the way you stop and think about the way your customers will make your next purchase.

If you feel like you need a little more background knowledge on the way consumers behave and to inject this into your next campaign, give us a shout to see how we can spice things up.