New Year Deserves a New Look: 3 Major Mistakes You’re Making Online

“New Year, New Me…” Right?? Same is true for your business’ website. Online marketing is the fastest way to align your brand message with the way you want consumers to see you. Just like people judge books by covers, they will judge your business’ website by its logo, responsiveness, and pictures.

Logos Go a Long Way

Coca-Cola, Nike, Apple, Starbucks, Domino’s, and John Deere. These are just a few brands that you could easily recognize. If we were to focus on Coca-Cola, what do you see? You may say red, but more specifically, you can probably picture their logo, so iconic it is impossible to forget.

A logo is simultaneously the easiest and hardest thing to create for your brand. A good logo can take time to develop, but the lasting effect, it has on your consumers, is astounding. Your logo can help define a strong brand and identity for your business or product. However, a bad logo can deter customers from even browsing your site.

Major companies like Pepsi Cola have redesigned to try and find a logo that matched their brand image. So, if you don’t think your logo is doing your brand message and identity justice, then it is time to do a redesign. Follow that “New Year, New Me” mantra that so many basic bitches tweet about!

It’s 2015…Your Website MUST Be Responsive

Have you ever pulled out your phone to pretend to be texting someone, or peruse the web to avoid awkward eye contact with strangers on the street? No? Maybe that’s just me? Regardless, if you haven’t done it personally, you may have noticed the hundreds of people who are constantly on their mobile devices.

Responsive design, simply put, is when your website automatically reformats to be compatible with all devices, mobile or desktop. This allows for seamless browsing, like, no need to zoom in and out in order to read the text on the page. Responsive design enables you to increase your conversion rates with a better user experience.

Here’s the low-down on the importance of responsive design:

  • On average, Americans spend 2.7 hours per day socializing on their mobile devices
  • 80% of Google searches are performed on a mobile device.
  • Mobile tags provide more product information than traditional barcodes
  • 50% of all local searches are performed on mobile devices

Make sure you supercharge your website with responsive design so that you can improve your user experience while optimizing your site to increase conversion rates!

I’m Ready For My Close Up

Instagram and Snapchat, two of the most popular apps on mobile devices revolve around photos. Whether it’s a #tbt or a 10 second selfie, pictures are taking over. If you have photos on your website, you better be sure that they are high-quality, attractive images that elevate your content. Nothing is worse than browsing a site and not being able to see what the picture is or, even worse, not understanding the purpose of the photo.

Infographics are a great way to include engaging visual content into your website. Here are a few key statistics revolving around visual content:

  • 40% of people respond better to visual information than text
  • Post with videos attracts 3x more inbound likes than plain text posts
  • Visuals are processed 60,000x faster in the brain than text
  • 90% of the information transmitted to the brain is visual

Take that extra time to choose photos that will increase your user engagement rather than slapping some low-quality photo into your post. Your consumers will return to your site if you continue to provide them with intriguing information that they can easily remember and share with friends.