I recently came across a photographer discussing how her portfolio work and website communicated her abilities differently to clients; the idea being that having too many styles could be a turn-off for an employer who potentially only wanted her for one type of project.
In thinking about this conundrum in my own profession, I wondered whether it was better to be an expert in one field or simply sufficient in them all.
At Oliver + Sons we use the “jack of all trades” language quite a bit. And we like it. But that doesn’t mean that there aren’t individual skills or expertise that I (and certainly my colleagues) feel we are authorities on. In light of