Talking is always, ALWAYS more efficient than typing something out, making voice search more popular by the minute. Advancements in voice technology have made this miles easier in recent years, allowing voice-enabled commands to take center-stage in many peoples’ homes and phones.
AYTM reports that “45% of those who have used AI personal assistants said they’ve used Siri. 33% have used Google Now. 27% used Microsoft’s Cortana. 10% have used Amazon Echo or Alexa.” Taking this into consideration with the fact that “Google voice search queries in 2016 [were] up 35x over 2008” (Search Engine Watch), it’s assumed that voice technology and usage is only going up from here.
Things are changing quickly. So, what does that mean for businesses, and for how voice search affects key metrics and goals? A recent Forbes piece on the matter really boiled it down to 3 main concepts to really keep in mind:
1. Use Of Natural Speech Patterns
2. Long-tail Keywords
3. Even More Emphasis On Mobile
The article indicates that “Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.” (Forbes)
Are you prepped and ready for the onset of voice search? Want to learn more? Read the full article on Forbes.