So Meta: An Infographic on Making Awesome Infographics


No matter your personal feelings about infographics, they fact of the matter is that they. are. everywhere. AND, they are incredibly informative, visual, often beautiful pieces of content that can really drive a marketing strategy home.

I’m a very visual person myself; if I can scan through a pleasing PDF rather than read through a lengthy white paper, I’m all over it. As it turns out, so are a lot of other people. It’s been proven that people follow directions over 300% better when there are text and illustrations (rather than just text) and that close to 50% of the human brain is focused on visual processing.

Long story short: infographics work. They just do. Invest some resources in producing them.

IBM (a really big corporation) believes it so much that they put together a super-thorough infographic on how to make infographics even better. Take a look at some of the key takeaways here, and keep scrolling for the full infographic:

  1. An infographic is 30 times more likely to be read than a text-only article.
  2. Bar graphs are the perfect visual for highlighting subtle differences in data changes.
  3. Internet-readers pay close attention to information-carrying images and even spend more time looking at the images than reading the accompanying text.
  4. A side-by-side layout works well when you’re showing conflicting data sets.

How do you feel about infographics? Love ’em? Hate ’em? Can’t live without ’em? Let us know in the comments below.