Landing pages have a big job to do. They need to create a warm welcome for potential clients, they need to be interactive, provide valuable information, and perhaps most importantly, they need to inspire audiences to engage with businesses in about ten seconds or less.
In a way, they act as the hostess that welcomes potential clients through the front door of any business; to be effective, they need to be dressed for success, so to speak. In short, it all comes down to design. If a landing page is unclear, hard to navigate, unattractive, or just plain boring, it could make or break a lead or sale entirely.
What Makes an Effective Landing Page?
You may have an idea by now about what makes a great, highly converting landing page. There are quite a few basic elements that make up the components of an effective landing page. As a start, you need:
- A clear call to action
- A clearly identified audience
- Easy navigability
- Solid credibility with clearly marked branding
- A really great design!
What’s Design Got to Do With It?
We get it. The world online is an infinite labyrinth of visual stimuli. There is so much to see, so much to do, and there are sooo many distractions to spend your time on… And when it comes to effective marketing, there are so many things to attract a potential customer’s attention, only to promptly lose it again. So, when businesses are looking to grow their client base and get conversions, how can they take that last crucial step even further?
Truly exceptional design uses a variety of elements to create a visual and emotional experience that affects not only the buying choices of established customers but is also shown to be effective when turning potential, browsing customers into long-term clients. If you’re looking for inspo on what makes for great-looking design in a captivating landing page, we’ve got you covered.
We’ve rounded up 10 incredible designs to get you inspired!
Why We Love It: Fresh Use of Color
Studies have shown that color plays a huge part in how humans engage with decision making around brands; color can inspire confidence, comfort, or even motivation. We don’t really know what could be more indicative of fresh, delicious food than these bright and vibrant colors.
Why We Love It: Color For Emphasis
Domo is masterful here in how they incorporate color to draw the eye toward the businesses that they’ve worked with, and then finally toward the CTA button to elicit action from potential clients.
Why We Love It: Color in Action
Zingtree makes use of fresh, vibrant colors here to create approachability and fun to their landing page! The bright contrasts also direct the eye to very clear calls to action.
4. Stitch Fix
Why We Love It: Fun + Interactive
Who doesn’t love a good quiz? Outside of school, of course? StitchFix uses a personalized style-quiz to lead users to use its platform and potentially contract their styling service.
Why We Love It: Fun Factor
A non-traditional landing page that takes a non-traditional approach. By it’s own admission Landingbot isn’t so much a landing page, but a chatbot that does what a landing page does. It rocks the tricky balance of being hilarious, fun, and functional by using funny images and engaging options to capture its audience!
Why We Love It: Feel-Good Factor
Teambit keeps it fun and friendly with adorable illustrations that feel relatable! Businesses are more likely to achieve higher conversion rates when they have elicited positive feelings from buyers and potential clients. What’s not to love?
Why We Love It: Keep it Simple, Sweetheart
Sometimes you don’t need to say a lot to make your point effectively. In fact, the most effective conversion rates happen when businesses can make their message clear, and keep their landing pages simple to navigate! Instapaper has the right idea here. There is nothing to distract the audience from doing one simple thing: subscribing to their service.
Why We Love It: Still Keeping it Simple, Sweetheart
Visitors don’t need to spend a thousand years combing through your landing page to figure out how to take action. Strikingly gives us a great example of how to keep a landing page gorgeous, colorful, and simple. To demonstrate this, they make it super-simple to get started (in one click!) and demonstrate credibility with vibrant examples.
Why We Love It: Imagery in Action
When used effectively, imagery can be highly impactful and highly converting. A single, strategic image actually serves as a great opportunity to make a personal connection with your audience.
Why We Love It: Effective Imagery
Highly impactful and simple, using the image of a well-known celebrity creates instant recognition and engagement. Not to mention how clear and easy to navigate this landing page is once they’ve captured the attention of the audience.
Inspired to Create Your Own?
Always keep in mind that having a truly incredible landing page doesn’t have to be boring or formulaic to still be effective! To create an incredible, fun and highly converting experience to capture clients and potential clients, don’t be afraid to let your brand personality work for you! The key is knowing your audience, keeping them engaged, and using your brand voice to keep them interacting!
If you’re still strapped for ideas, or would just like a bit more inspiration, get at us! We’d love to connect and get you going in the right direction!