25 Excellent Optimization Tips From SEO Specialists

SEO optimization tips

Search Engine Optimization (SEO) is something we’d classify as “gruelingly worth it.”

As part of such a dynamic, constantly shifting area of online marketing, it’s one specialty that takes life-long learning, and consistent education and testing in order to truly master. Even then, the strategy differs greatly from industry to industry, and business to business. While there are some set SEO best practices that should always be addressed, optimizing for search is a practice that’s never truly over.

If you’ve ever felt downtrodden from your SEO efforts, you’re not alone (far from it!). If you’re looking for some inspiration, motivation, or a fresh new tactic to try out for your own search engine activities, look no further than these tips and tricks from SEO experts around the world.

1. “SEO is much more than just rankings and traffic, it’s a complete marketing process from bringing in the right visitors to converting them into brand advocates. You can’t just pick one part of the process and expect your business to shine.”
— Moosa Hemani, SETalks.com

2. “Spend more time on promoting your content. I have the rule to devote more time marketing our content than writing it to get the most value out of each piece. Promote your content on social media both organically & paid.”
— Adam Rowles, Inbound Marketing

3. “Never underestimate the SEO power of refreshing and republishing your historically popular posts. Gently rewriting, or adding in more information or variety to the existing content is a solid strategy for bringing more high-quality traffic in via organic search.”
— Ariel Phipps, Oliver + Sons Digital Marketing

4. “Your competitors are your best friends in helping you boost up your site traffic.”
— Iftekhar Ahmed, IftiSEO.com

5. “Do competitor research in regards to links to see what kind of things your competitors are doing that are actually attracting links (as opposed to building their own links).”
— Marie Haynes, Marie Haynes Consulting

6. “Only a user-centered strategy is future-oriented. That is exactly what search engines want: Get the user the best search results. If it is useless for the user, it is useless for the business. Instead of trying to be smarter than the algorithm, focus even more on creating awesome and useful content for your customers.”
— Nina Baumann, Linkspiel.de

7. “The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.”
— Cyrus Shepard, Fazillion Media

8. “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
— Marc Ostrofsky, Author of Get Rich Click

9. It’s much easier to grow your business by getting more traffic than by playing with your conversion rate.
— Balazs Szilagyi

10. “To make search engines fall in love with your website, try to please your audience first, because search engines are also trying to do the same.”
— Shubhanshi Aggarwal, GrowWithWeb.com

11. “The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.”
— Dave Lloyd, previously Adobe

12. “Search marketing, and most Internet marketing, in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.”
— Mike Moran, Mike Moran Group

13. “A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”
— Matt McGee, previously SearchEngineLand.com

14. “It is still important to pay attention to quality content vs. just content. Google is watching all the websites very closely and may penalize the websites with duplicate/thin/low-quality content.”
— Pratik Dholakiya, Preceptist

15. “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”
— Phil Frost, Main Street ROI

16. “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.”
— Stoney deGeyter, Pole Position Marketing

17. “Think beyond commercial keywords. The majority of search engine users start with a question. Answer those questions. Make your content marketing stand out from the ever-growing crowd. Think of SEO as a list building and lead acquisition exercise and not just sell, sell, sell.”
— Marcus Miller, Bowler Hat

18. “Optimize for what would happen IF you ranked, do not optimize to rank.”
— Will Critchlow, Distilled

19. “Create quality backlinks ONLY from reputable sources. It’s important to understand that links from low-quality directories or other such sites will only get your website penalized. The harder it is to get a backlink, the more valuable it will be. Backlinks are still the most important metric for SEO, but their quality is what makes the difference between success and failure.”
— Felix Tarcomnicu, Monitor Backlinks

20. “On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.”
— Rand Fishkin, SparkToro (formerly of Moz)

21. “Google only loves you when everyone else loves you first.”
— Wendy Piersall

22. “When a site links to your blog or a post you’ve written, Google sees it as a recommendation to their readers, like a vote of confidence. Write great content that helps your audience, guest post on other blogs, feature in roundups, and you will get lots of backlinks. These will increase your ranking in Google’s searches and your domain authority.”
— Minuca Elana, MinucaElena.com

23. Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
— Jill Whalen, High Rankings

24. “Never focus on building backlinks, focus on earning backlinks.”
— Naveen Kumar, F5TheRefresh.com

25. “Don’t invest it all in Google. You never know what’s coming down the line and, although we target traditional search engines (Google, Bing, DuckDuckGo), your users may not. Pay attention to social search, because it’s growing. Some people get their news from Facebook and Twitter. Others find out about products on Facebook or Instagram.”
— Gabriella Sannino, Level343

 

What are you doing to stay ahead of the SEO curveIs there a strategy you’re excited to test out soon?

We’d love to hear your thoughts or provide any SEO services where needed! 

This article was originally published on March 22, 2018.

SEO Tips for 2018: Here’s How to Rank Higher

SEO tips 2018

Search engine optimization is a total BEAST.

According to HubSpot, 80% of your website traffic comes from a simple search query. That’s why search engine optimization (SEO) is so important. Without proper planning, strategy, and continuous maintenance, SEO can quickly become a maddening way to spin your marketing wheels incessantly. However, with some of the right techniques in place at the right times, you can quickly climb the ladder of Google search rankings and make it in front of those qualified eyes you’re desperately seeking, meaning you’ll get more traffic, conversions, and increased revenue.

We’re always doing our due diligence to stay in-the-know where SEO tips are concerned – this time, our friends at Backlinko did not disappoint! In fact, the author stated that “these are the same tips that I’ve used to grow my site to 186,081 visitors per month.”

Impressive, no? 

So, let’s get into the nitty-gritty… here are Brian’s top SEO tips for 2018 that businesses, freelancers, and the like can take advantage of in order to better their search engine standings.

1. Use Title Tag Powerups

2. Stop “Pogosticking”, Get Higher Rankings

3. Delete Zombie Pages

4. Do An Industry Study

5. Use a “Feeler” Email

6. Optimize Content for Google Hummingbird

7. Add Text Content to Infographics, Podcasts, and Videos

8. Give Old Content New Life

9. Build Backlinks From Speaking Gigs

10. “The GSC Hack”

11. Create Linkable Content Around “Shoulder Niches”

12. Get Links From Sites That Use Your Visual Assets

13. Create Branded Keywords

14. Provide “What is X” Information For Definition Keywords

15. Replace “Published On” Dates with “Last Updated”

16. Use Google Images to Find Guest Post, Column and Interview Opportunities

17. Tap Into Google’s Underrated Keyword Research Tool

 

Keep reading on the Backlinko blog to learn more about all these amazing SEO tips for 2018 >>

And check out our own articles on mastering and understanding SEO for your website.

Expert Advice: Essential SEO Tactics for eCommerce Businesses

SEO Tactics for eCommerce

I honestly can’t remember the last time I went shopping in-person. Between work and a busy personal life, the idea of spending a few hours on a day off is hellish – I’d much rather be enjoying that time with great people in my life, or doing some actual relaxing. Sufficed to say, eCommerce sites are big in my life to get me the daily items and new clothes I need quickly and easily, like most other consumers today.

Ecommerce SEO ChecklistWhat’s within the power of this boom in online shopping is the type of search that goes on. Every purchase, after all, begins with a simple search to find a specific item. This in mind, SEO is one of the most critical activities that eCommerce businesses can (and should) invest in.

The big question for businesses operating and selling online is: How can eCommerce sites capture more relevant organic traffic? 

The awesome people at Wishpond set out to help answer this, creating a full 20-point checklist of SEO tactics for eCommerce businesses.

“Organic search is consistently the top identifiable traffic source for ecommerce sites – top online stores get more traffic from organic search (mostly Google) than referrals, social media, and paid search combined.”

 

Take a look at the first few tips and the complete infographic checklist below, then head to the Wishpond article for even more incredible information!

#1: Start with a keyword-driven category structure

 

#2: Target comparison keywords

 

#3: Be strategic with product variations

 

#4: Target “how to” keywords

 

#5: Add content to your category pages

 

#6: Use shopping-specific keyword research tools

 

#7: Write enhanced product descriptions

 

#8: Switch to https on every page

 

SEO Tactics for eCommerce

Go to the Wishpond article >> 

What’s your favorite tip from the bunch? Let us know on Twitter and be sure to mention @Wishpond!

Marketing Checklist: Best Practices for SEO [Infographic]

In a perfect world, our most high-quality customers would be able to find us with just a single search and a few clicks. In reality, it takes a lot of hard work and SEO power to get yourself in front of that perfect pair of eyes.

SEO (Search Engine Optimization) is a tedious, grueling process that, fortunately, leads to incredible long-term results when done well. While we all know as business professionals that we SHOULD have an SEO focus in marketing, the process of actually executing can be a difficult one for many. And, amazing tools and platforms aside, it takes the skill of a real person in order to pull off a strategy well.

So, what can you do with limited resources? There are some SEO basics that any marketer or business owner can adapt to everyday content marketing and search marketing efforts – we put together this infographic to help break down the first steps you need to take to get your SEO on track.

SEO infographic

 

Download the full infographic here!

Care to learn more about best practices and tips for improving SEO? Take a look at our company blog or get in touch with us. 

Content Strategy & Search Marketing – The Rise of Personal Searches

Search Marketing

Search engines are catching up to word-of-mouth in terms of turning curious consumers into buyers. Personalized search is becoming more and more prominent in our online and mobile-centric society, and marketers need to step up to the plate in order to compete and capture the attention of these consumers online.

This recent shift to personalized search has a pretty critical differentiator – a slight change in how people are typing queries into Google. As an example, Google says that with this personalized search, rather than searching for “how often should your company use Twitter?” people are now asking “how often should my company use our Twitter?”. It seems slight – and it is – but it’s a super important factor to consider. If Google says it’ll affect your search rankings, we believe it. And, as content marketers, we have an obligation to consider these as best practices for complementary SEO and search efforts.

A recent article from Search Engine Watch caught our eye, as it discusses how we can prepare and optimize content marketing for these types of personalized search. Here’s a quick look at what they had to say:

Tools

Creating calculators and tools is a brilliant way of targeting personal search terms and providing our users with the personalized response they are looking for. Let’s use a fitness example to demonstrate this:

This recent data circulation from Google suggests that users are starting to search for something like, “how much water should I drink each day?” in higher volumes than something like, “how much water should you drink per day?”.

Now, most of us know that the answer to this question will depend on a number of different factors including gender, body composition, activity level and so on.

What our audience is expecting from this search is a personalized answer that takes all of these things into consideration and tells them exactly how much water they should personally be drinking each day.

A water consumption calculator would do this well, and if the user wants the specificity of an individual result, they will be willing to fill in the necessary personal details to retrieve it. A blog post that simply states the average recommended fluid intake for a man or a woman as recommended by the NHS is no longer user-focused enough.

Case studies and testimonials

Providing personalized content will not always be easy, and at times users may need encouragement to spend a little longer on a page to find the personalized answer they are looking for. In this instance, case studies and testimonials are a great way to push users further through their journey in the right direction.

For example, “How much money do I need to retire?” is a more complex question than our fitness example. There are so many variants that could alter the accurate and personalized response to this question, so it’s difficult to answer it quickly in a personalized way.

However, if we provide users with a testimonial or case study at the right stage in their journey – one that was created after a lot of persona research and uses someone or a situation that will resonate with them – they are likely to engage with the content.

Creating engagement via a case study will increase the likelihood that they’ll enquire with your brand for a more personalized answer, continuing their journey on their way to the personalized answer they are looking for.

Keep reading this article on Search Engine Watch.

 

Curious to learn more about how we rock SEO, search marketing, and content marketing strategies that are beautifully intertwined? Reach out or give us a shout on Twitter – we’d love to chat!