With so many stimuli presented to people online every day, understanding how visuals can attract consumers’ eyes is critical. The science of visual marketing has proven to encourage more engagement and retention in branded content. As humans, our brains process images 60,000 times faster than text; it makes a lot of sense why the right visuals can make such a big difference.
The infographic below from iScribblers on how visual elements like color and images can influence your marketing. Some of our favorite takeaways include:
- Visuals with color increase people’s willingness to read a piece of content by up to 80%.
- 50 – 80% of the human brain is dedicated to visual processing, such as vision, visual memory, colors, shapes, patterns, etc.
- The brain takes less than 1 second to process visuals. It takes 150 milliseconds to process and image, and another 100 milliseconds to attach meaning to it.