Artists We’re Crushing On: Designer Appreciation Part 8

We have the utmost respect for the crafters, letter-makers, and inspiration shakers out there. In digital marketing, incredible visuals are a crucial element of the whole package. Therefore, in this ongoing series, we wanted to give due props to the artists, creators, and designers we’ve taken note of lately. Thanks for making stuff beautiful!

1. Matt Blease

Heavily influenced by his background in graphic design, Matt produces minimalist illustrations that pack a serious punch. Bursting with warmth and humor, Matt channels his ideas in a way that’s as playful as it is bold. Having created work for high profile publications such as The Guardian and The New Yorker, and brands including Nike and Coca-Cola, he’s certainly becoming an illustrator to watch. Simple line work on a plain white background has never hit home like this before.

Check out his Instagram: https://www.instagram.com/mattblease/

2. Elisa Sheehan

Elisa Sheehan is best known for her Kintsugi Eggshells, a collection of delicate and vibrantly painted eggshells that serve as a testament to nature’s beauty and imperfections. The art of Kintsugi originated in Japan in the 15th century. Translating literally to ‘golden joinery’, Kintsugi is the art of repairing cracked pottery with seams of gold. Elisa has applied the same technique to showcase the hidden beauty of broken eggshells, in a series she describes as “a visual representation of imperfection as a true value and where flaws are celebrated and viewed as beautiful.”

Check out her Instagram: https://www.instagram.com/elisasheehanart/

 

3. Toyin Ojih Odutola

Born in Nigeria and raised in Huntsville, Alabama, Toyin Ojih Odutola is a visual storyteller who explores the intricacies, malleability and complexities of identity through her drawings of enigmatic figures. Toyin’s work, rendered in pastel, pencil and charcoal, challenges traditional forms of portraiture through her distinctive, mark-marking style. Her intimate subjects, emerging from the canvas against colorful backdrops of luxury and leisure, speak to the intersections of race, class and identity. With a list of achievements that already includes solo exhibitions at major galleries such as the Whitney in New York, this is definitely an artist to keep a close eye on.

Check out more of her work on her Instagram: https://www.instagram.com/toyinojihodutola/

4. Lindsey Mendick

Creating multicoloured smorgasbords of gorgeous glazed ceramics, Lindsey Mendick melds comedy and color with the surreal to produce installations that are a feast for the eyes and mind. Her sculptural worlds subvert familiar, domestic objects to broach ideas of identity: what is our relationship with the domestic and how does this impact us? How does food play a role in broader political issues such as female oppression? Attention-grabbing yet deeply thought-provoking at the same time, Lindsey’s work is a celebration of life and color and a call to reflect on the everyday that surrounds us.

Check out Lindsey’s Instagram: https://www.instagram.com/lindseymendick/

http://lindseymendick.com

http://lindseymendick.com

5. Studio Zimoun

Sound and space collide in the works of the mononymous Zimoun, a Swiss artist whose sound installations are as much architectural as they are audiovisual. Using simple elements such as cardboard boxes, cotton balls and plastic bags, Zimoun builds unlikely soundscapes that make the most ordinary of objects come alive. The viewer is invited to actively experience Zimoun’s spaces, playing witness and participant to the orchestra of anomalous sounds that his three-dimensional structures create. It’s exploration on a whole new level.

Check out their Instagram: https://www.instagram.com/studiozimoun/

What artists, designers, or creatives are you into right now? Let us know in the comments below. You can also see all of our other designer shout-outs here!

Visual Design Trends for 2019 That Marketers Need to Know [Infographic]

Visual Design Trends

There’s a lot competing for your attention on the Internet these days. From the vast number of ads strategically served to our favorite social sites, all the way to the amount of content produced and published every minute. With so much out there, it’s more important than ever to differentiate and draw attention with the use of visuals. With the right visual design elements, your online presence is literally proven to skyrocket — it can be as simple as tweaking the types of images you’re posting and sharing.

In 2019, visual design trends will be largely dictating our marketing efforts. While we can, it’s super important to absorb as much inspiration as we can and craft visual online strategies well. In this infographic from Deposit Photos, they break down the top visual design trends we all need to know in 2019.

Visual Design Trends

 

What are you looking forward to the most in the next year — more personalization? Environmental awareness? Let us know on Twitter or Facebook, we’d love to hear from you!

 

A version of this post was first published on the Digital Information World blog.

How to Use the Psychology of Color for Your Brand’s Personality

psychology of color

Quick…. Think of your favorite brands from your childhood. What do you remember about them? How did they make you feel?

We probably don’t spend too much time thinking about why we find certain things more visually appealing than others. But the truth is that those feelings actually have deeper roots than we think.

Color is a critical part of all of our experience.  We become instantly attracted to or repulsed by the combinations of colors we experience, simply by walking into a room, reading a menu, or looking at a brochure. And yes, this absolutely extends to the decisions we make when we are deciding on making a purchase, both big or small.

What’s up with Color?

From logos to landing pages, to print media or full websites, color is something that creates a visceral reaction in humans. We can’t help it! Colors create an emotive response from each of us, whether based in culture, past experience, or personal preference. There is no way that we are not affected by color, even from our earliest ages.

No small feat for something that technically, doesn’t actually exist. Color is essentially based in perception, and businesses know this. The way we experience brands are rooted in those perceptions, but even knowing that doesn’t stop the way that we feel when we derive a common meaning from each of those colors.

Let’s take a look at some popular brands and how they use color to shape our decision-making experiences.

Red

         

Meaning: Excitement, Passion, Strength, Energy, Violence

In branding: In some of our most popular brands, we tend to associate the color red with energy, excitement, strength, and passion. Coca Cola uses this perception to their advantage, as they take the top spot as a reliable industry leader in refreshing beverages. Target is adept at using this in its logo to inspire confidence in their customer base that yes, you can find exactly what you need within their doors.

Example: Coca Cola, Target

Blue
          

Meaning: Trust, Loyalty, Dependability, Friendliness, Calm, Tranquility

In branding: Ah, trusty blue. Few colors are as popular in branding, because blue and its many hues are able to communicate so many different but important messages to consumers. Nothing shows this better than Facebook’s logo. At its essence, Facebook is essentially a space to connect with friends, and nothing conveys this more efficiently than through the use of the color blue. Even Blue Apron is in on the action, as there are few things more relaxing than the comfort of a good meal at home.

Example: Facebook, AT&T, Blue Apron

Yellow

     

Meaning: Energy, Positivity, Happiness, Extraversion

In branding: Yellow can be a tricky color to brand with, because it can create such distinct reactions in people. At its core though, yellow tends to represent energy and positivity. IKEA utilizes this effectively by featuring the color prominently in its logo. What could be more exciting than the possibility of a creative new beginning for your living space?

Example: Denny’s, IKEA, Post-It

Green

Meaning: Freshness, Energy, Vitality, Health, Nature

In branding: We can often find green where we need to express some vitality or freshness, which makes it a really popular color for brands that want to associate their products with health or nature. Whole Foods is a great example of this, and its name has become synonymous with fresh, healthful products.

Example: Starbucks, Whole Foods, TicTac, Sprite

Orange

Meaning: Excitement, Warmth, Confidence, Friendliness, Optimism

In branding: Well, hello there Orange. Often associated with friendliness, extraversion, and excitement, it’s no wonder brands use orange to inspire optimism in their customers. Check out how Tinder uses the color in its super simple logo to inspire people to use their dating platform. Get out there!

Example: Home Depot, Nickelodeon, Tinder

Purple

        

Meaning: Wisdom, Royalty, Spirituality, Honor

In branding: There’s something about purple that inspires a sense of respect. Depending on its warmth and hue, brands often use purple to evoke feelings of authority with their customers. We often tend to associate the color with a sense of wisdom and royalty. Is it any coincidence then, that Hallmark uses a crown in its logo? We think not.

Example: Hallmark, BBC

Black

         

Meaning: Elite, Exclusivity, Sophistication

In branding: There’s a timelessness to the color black that we’ve come to rely on. Often exclusive, sophisticated, and always impactful, businesses have come to rely on the color to communicate the message of sophistication. Think about how Uber uses black all through its branding, from its logo, to it’s “elite” “black car” upgrades; this message is an intentional one.

Example:  Uber, Louis Vuitton, Apple

Pink

       

Meaning: Romance, Innocence, Femininity, Innovation

In branding: Depending on its shade, the color pink can communicate so many things. When it’s soft, its more obvious qualities of romance and femininity are highlighted, and brands like Victoria’s Secret know this and use this to appeal to its clientele. When it’s used at a deeper shade, like magenta, you’ve got a sense of fun and innovation behind it. Think Lyft’s pink mustache campaign, which serves to communicate the direct opposite of older brother and chief competitor, Uber.

Example: Victoria’s Secret, Dunkin’ Donuts, Lyft

Brown

Meaning: Earth, Nature,  Reliability, Dirtiness

In branding: Brown is another color that can be so effective when used well and can go so wrong when used ineffectively. It often serves to communicate a connection with nature and a sense of reliability. Brands like Cotton and UPS know this and use the color to craft a message around reliability with their brands.

Example: UPS, Hershey, Cotton

Color and Your Brand

It’s almost impossible to dive into the meanings of all colors, just like it is almost impossible to detail each person’s experience with those colors. But what’s crucial to know is that color is indeed important, and it absolutely has an effect on our deepest and earliest emotional responses. These feelings, of course, affect our buying choices, and even the way we elect to engage with our favorite brands. For marketers, it’s critical that we are taking this unique psychology into consideration when building out brand personalities.

If you aren’t sure how to get started making sure your brand’s personality is well communicated, don’t worry! We can help you with that, and more. Hit us up!

10 Stunning Landing Page Designs for Inspiration

Landing Page Designs

Landing pages have a big job to do. They need to create a warm welcome for potential clients, they need to be interactive, provide valuable information, and perhaps most importantly, they need to inspire audiences to engage with businesses in about ten seconds or less.

In a way, they act as the hostess that welcomes potential clients through the front door of any business; to be effective, they need to be dressed for success, so to speak. In short, it all comes down to design. If a landing page is unclear, hard to navigate, unattractive, or just plain boring, it could make or break a lead or sale entirely.

What Makes an Effective Landing Page?

You may have an idea by now about what makes a great, highly converting landing page. There are quite a few basic elements that make up the components of an effective landing page. As a start, you need:

  • A clear call to action
  • A clearly identified audience
  • Easy navigability
  • Solid credibility with clearly marked branding

…and….

  • A really great design!

What’s Design Got to Do With It?

We get it. The world online is an infinite labyrinth of visual stimuli. There is so much to see, so much to do, and there are sooo many distractions to spend your time on… And when it comes to effective marketing, there are so many things to attract a potential customer’s attention, only to promptly lose it again. So, when businesses are looking to grow their client base and get conversions, how can they take that last crucial step even further?

Truly exceptional design uses a variety of elements to create a visual and emotional experience that affects not only the buying choices of established customers but is also shown to be effective when turning potential, browsing customers into long-term clients. If you’re looking for inspo on what makes for great-looking design in a captivating landing page, we’ve got you covered. 

We’ve rounded up 10 incredible designs to get you inspired!

1. Plated

Why We Love It: Fresh Use of Color

Studies have shown that color plays a huge part in how humans engage with decision making around brands; color can inspire confidence, comfort, or even motivation. We don’t really know what could be more indicative of fresh, delicious food than these bright and vibrant colors.

2. Domo

Why We Love It: Color For Emphasis

Domo is masterful here in how they incorporate color to draw the eye toward the businesses that they’ve worked with, and then finally toward the CTA button to elicit action from potential clients.

3. Zingtree 

Why We Love It: Color in Action

Zingtree makes use of fresh, vibrant colors here to create approachability and fun to their landing page! The bright contrasts also direct the eye to very clear calls to action.

4. Stitch Fix

Why We Love It: Fun + Interactive

Who doesn’t love a good quiz? Outside of school, of course?  StitchFix uses a personalized style-quiz to lead users to use its platform and potentially contract their styling service.

5. Landingbot.io

Why We Love It: Fun Factor

A non-traditional landing page that takes a non-traditional approach. By it’s own admission Landingbot isn’t so much a landing page, but a chatbot that does what a landing page does. It rocks the tricky balance of being hilarious, fun, and functional by using funny images and engaging options to capture its audience! 

6. Teambit 

Why We Love It: Feel-Good Factor

Teambit keeps it fun and friendly with adorable illustrations that feel relatable! Businesses are more likely to achieve higher conversion rates when they have elicited positive feelings from buyers and potential clients. What’s not to love?

7. Instapaper

Why We Love It: Keep it Simple, Sweetheart

Sometimes you don’t need to say a lot to make your point effectively. In fact, the most effective conversion rates happen when businesses can make their message clear, and keep their landing pages simple to navigate! Instapaper has the right idea here. There is nothing to distract the audience from doing one simple thing: subscribing to their service.

8. Strikingly 

Why We Love It: Still Keeping it Simple, Sweetheart

Visitors don’t need to spend a thousand years combing through your landing page to figure out how to take action. Strikingly gives us a great example of how to keep a landing page gorgeous, colorful, and simple. To demonstrate this, they make it super-simple to get started (in one click!) and demonstrate credibility with vibrant examples.

9. Fiverr

Why We Love It: Imagery in Action 

When used effectively, imagery can be highly impactful and highly converting. A single, strategic image actually serves as a great opportunity to make a personal connection with your audience.

10. Masterclass

Why We Love It: Effective Imagery

Highly impactful and simple, using the image of a well-known celebrity creates instant recognition and engagement. Not to mention how clear and easy to navigate this landing page is once they’ve captured the attention of the audience.

Inspired to Create Your Own?

Always keep in mind that having a truly incredible landing page doesn’t have to be boring or formulaic to still be effective! To create an incredible, fun and highly converting experience to capture clients and potential clients, don’t be afraid to let your brand personality work for you! The key is knowing your audience, keeping them engaged, and using your brand voice to keep them interacting!

If you’re still strapped for ideas, or would just like a bit more inspiration, get at us! We’d love to connect and get you going in the right direction!

Bad Stock Photos of My Job: Digital Marketing / Startup Team Edition

Bad Stock Photos of My Job

Stock photos are historically bad. As a creative medium that businesses kind of have to use, they are just really… not good. Beyond the new wave of popular, free stock photo sites that actually don’t suck, there exists a world of terrible ones.

While normally we would hate to sift through a classic stock site, the trend of looking up your job (see: #BadStockPhotosOfMyJob) to see how it’s depicted REALLY caught our attention. It’s incredible the lack of awareness, zero nuance, and painfully wrong assessments of jobs in different fields that these stock photographers have.

And WHO is writing those descriptive captions? Good god.

To join in on the fun (and distract ourselves from the burning world for a few minutes), we decided to take a peek at just exactly how digital marketers and marketing professionals are shown.

Deep breaths. Here we go.

What are these? Why is she holding a giant clicker that doesn’t actually do anything? How is this a productive use of time? We have no idea what is happening here.

Bad Stock Photos of My Job

Description: Icon Symbol Communication Internet Digital Concept

We don’t review data often, but when we do the computer is facing the wrong way and we’re in a weird greenhouse-themed cafe.

Bad Stock Photos of My Job

Description: Business Team Meeting Brainstorming Working Concept

When the point is important, we always include it under a header called “Important Point”… also in the oddly-themed greenhouse cafe!

Bad Stock Photos of My Job

Description: Businessman Determine Ideas Writing Working Concept

MANY. BANK. CRISIS. UNDERSTAND. COMPANIES.

Description: Group of people with devices in hands working together as symbol of networking and communication

For the love of god, leave your blazers, laptops, and computer chairs where they belong.

Description: Concept illustrating remote work, business woman with laptop and office chair on the beach

We honestly just can’t with all of this business wear on the beach…

Description: Businessman using laptop computer on tropical beach

I always wear a fedora to let my coworkers know that I am both cool AND relaxed in meetings.

Description: Start-up Team

WHY IS THIS GUY WEARING HEADPHONES? WHY? There is no teamwork happening here whatsoever.

Description: Group of young people employee workers with computer in startup studio – Human resource business and teamwork concept on laptop working time – Start up entrepreneurs at office – Teal and orange filter

I just love to intimately reflect on my professional field by staring at the wall.

Description: marketing strategy concept

Solid, very detail oriented plan. Thanks for the visual demonstration.

HEY EVERYONE, THIS IS THE STARTUP PLAN. First thing’s first, we wasted all of our money printing this banner…

Description: Start up Business Strategy Planning Concept

What are they doing with their hands? Why is he holding a pen like that?

Description: Start-up team with laptop celebrating their success

Follow #BadStockPhotosOfMyJob on Twitter for more, and be sure to tag us in your favorites for your job!