10 Stunning Landing Page Designs for Inspiration

Landing Page Designs

Landing pages have a big job to do. They need to create a warm welcome for potential clients, they need to be interactive, provide valuable information, and perhaps most importantly, they need to inspire audiences to engage with businesses in about ten seconds or less.

In a way, they act as the hostess that welcomes potential clients through the front door of any business; to be effective, they need to be dressed for success, so to speak. In short, it all comes down to design. If a landing page is unclear, hard to navigate, unattractive, or just plain boring, it could make or break a lead or sale entirely.

What Makes an Effective Landing Page?

You may have an idea by now about what makes a great, highly converting landing page. There are quite a few basic elements that make up the components of an effective landing page. As a start, you need:

  • A clear call to action
  • A clearly identified audience
  • Easy navigability
  • Solid credibility with clearly marked branding

…and….

  • A really great design!

What’s Design Got to Do With It?

We get it. The world online is an infinite labyrinth of visual stimuli. There is so much to see, so much to do, and there are sooo many distractions to spend your time on… And when it comes to effective marketing, there are so many things to attract a potential customer’s attention, only to promptly lose it again. So, when businesses are looking to grow their client base and get conversions, how can they take that last crucial step even further?

Truly exceptional design uses a variety of elements to create a visual and emotional experience that affects not only the buying choices of established customers but is also shown to be effective when turning potential, browsing customers into long-term clients. If you’re looking for inspo on what makes for great-looking design in a captivating landing page, we’ve got you covered. 

We’ve rounded up 10 incredible designs to get you inspired!

1. Plated

Why We Love It: Fresh Use of Color

Studies have shown that color plays a huge part in how humans engage with decision making around brands; color can inspire confidence, comfort, or even motivation. We don’t really know what could be more indicative of fresh, delicious food than these bright and vibrant colors.

2. Domo

Why We Love It: Color For Emphasis

Domo is masterful here in how they incorporate color to draw the eye toward the businesses that they’ve worked with, and then finally toward the CTA button to elicit action from potential clients.

3. Zingtree 

Why We Love It: Color in Action

Zingtree makes use of fresh, vibrant colors here to create approachability and fun to their landing page! The bright contrasts also direct the eye to very clear calls to action.

4. Stitch Fix

Why We Love It: Fun + Interactive

Who doesn’t love a good quiz? Outside of school, of course?  StitchFix uses a personalized style-quiz to lead users to use its platform and potentially contract their styling service.

5. Landingbot.io

Why We Love It: Fun Factor

A non-traditional landing page that takes a non-traditional approach. By it’s own admission Landingbot isn’t so much a landing page, but a chatbot that does what a landing page does. It rocks the tricky balance of being hilarious, fun, and functional by using funny images and engaging options to capture its audience! 

6. Teambit 

Why We Love It: Feel-Good Factor

Teambit keeps it fun and friendly with adorable illustrations that feel relatable! Businesses are more likely to achieve higher conversion rates when they have elicited positive feelings from buyers and potential clients. What’s not to love?

7. Instapaper

Why We Love It: Keep it Simple, Sweetheart

Sometimes you don’t need to say a lot to make your point effectively. In fact, the most effective conversion rates happen when businesses can make their message clear, and keep their landing pages simple to navigate! Instapaper has the right idea here. There is nothing to distract the audience from doing one simple thing: subscribing to their service.

8. Strikingly 

Why We Love It: Still Keeping it Simple, Sweetheart

Visitors don’t need to spend a thousand years combing through your landing page to figure out how to take action. Strikingly gives us a great example of how to keep a landing page gorgeous, colorful, and simple. To demonstrate this, they make it super-simple to get started (in one click!) and demonstrate credibility with vibrant examples.

9. Fiverr

Why We Love It: Imagery in Action 

When used effectively, imagery can be highly impactful and highly converting. A single, strategic image actually serves as a great opportunity to make a personal connection with your audience.

10. Masterclass

Why We Love It: Effective Imagery

Highly impactful and simple, using the image of a well-known celebrity creates instant recognition and engagement. Not to mention how clear and easy to navigate this landing page is once they’ve captured the attention of the audience.

Inspired to Create Your Own?

Always keep in mind that having a truly incredible landing page doesn’t have to be boring or formulaic to still be effective! To create an incredible, fun and highly converting experience to capture clients and potential clients, don’t be afraid to let your brand personality work for you! The key is knowing your audience, keeping them engaged, and using your brand voice to keep them interacting!

If you’re still strapped for ideas, or would just like a bit more inspiration, get at us! We’d love to connect and get you going in the right direction!

Co-Marketing Strategy for a New Age: Dunkin’ and Dove are Teaming Up

Co-Marketing Strategy

In the history of great co-marketing campaign duos, we’ve seen a handful of truly memorable collaborations over the years. From Uber and Spotify’s long-term relationship to power customer music picks on rides to marketing BFFs Red Bull and GoPro’s record-setting adventure videos, it can feel like these match-ups were meant to be; but, there’s always a team behind the magic… some deciding process that sets the wheels in motion.

Now, Dunkin’ and Dove Hair are teaming up in what we’d categorize as an “unlikely” co-marketing effort. No judgment over here, though – we are actually super impressed! Anytime the marketing teams from these respective companies get together and come up with something tailored and special to reach out to new audiences, it’s incredible the types of ideas that can come up.

In their campaign together, Dunkin’ and Dove are working together for National Coffee Day (9/29) to engage with on-the-go (mostly female, woot!) consumers, offering up the chance to win a year’s supply of coffee and dry shampoo. Like we said… coffee and dry shampoo aren’t typically things we’d combine in our minds. But, for this campaign’s purpose, we think it’s absolutely brilliant to target busy women who need to get their caffeine and hair-do on every single day.

Here’s what Marketing Dive had to say about it:

The Dove x Dunkin’ collaboration may seem like an odd pairing, but the brands are embracing the “running on coffee and dry shampoo” message that has become a slogan on apparel from Aéropostale and across Etsy. The campaign is part of Dunkin’s newly announced rebranding that drops “donuts” from its name and focuses on reaching on-the-go consumers with coffee, in an effort to compete with Starbucks.

Calling the coffee and dry shampoo combo the “ultimate life hack” — and the sweepstakes to win a year’s supply of the products — could resonate with consumers and give the brands a social media boost, as many social media users often already post and share photos about their hectic lives. Younger consumers, especially millennials and Gen Z, appreciate how-tos or “life hack” content that helps them live more balanced lives. Partnering with celebrities, who will share their own tips, will also broaden the campaign’s reach.

The pop-up styling café is part of a trend that more brands are embracing to engage with consumers in real-life settings to build brand awareness. Experiential events typically resonate with younger consumers who appreciate unique, branded experiences and the ability to try new products. The events often give brands a social media boost, since they usually feature interesting visuals that inspire attendees to snap photos and selfies to post on social media.

What are your thoughts on this co-marketing partnership? We’d love to hear in the comments below!

The Secret to High-Converting, High-Value Products Is…. Copywriting?

Are your products not selling? Are they sitting on the shelf just waiting for someone to buy them? I’ll let you in on a secret: it’s probably because of your copywriting. Your product copy is one of the most important aspects of your business. It’s the sales pitch that turns dithering consumers into converting customers.

High-converting and high-value products are achievable for any store — if you get your words out right. Read our handy guide for some secrets on how to achieve quality copywriting for your eCommerce store.

Identify who you’re writing for

The likelihood is that your product isn’t targeted for all and sundry. Different people have different tastes, so first and foremost, you need to find out exactly who it is you’re writing for. Once you’ve identified the customer segment you’re selling to, you need to tailor your copy to their tastes and interests. Catering to these specific needs is perfect for hooking your customers and reeling them in.

For example, if you’re selling cushions with cats on them, then your target customer is probably going to be an avid cat lover. That means referencing our feline friends in a way that relates to them, maybe even dropping in a purr-fect pun or two.

Do some research on your target customer by using sites like Quora or Reddit to get an insight into what they talk about and how they talk about it. As a rule of thumb, think about how you’d speak to your customer if you met them in real life. Once you’ve got that down, apply that to your copywriting. Personalization sells, so target your product descriptions and you’ll see your conversions shoot up.

Stick to your brand voice

Dull copy is a cardinal sin when it comes to your product descriptions. No matter what you’re selling, you need to write about it in an engaging, lively way. Uninspiring copy repels customers because it doesn’t stimulate them, and they ultimately just switch off. To avoid this, don’t be afraid to inject a little character into your copy. Your brand voice lets you convey this personality to your customers, and turns a basic sales pitch of a product into an animated and appealing description of it. Check out the example below from AYR:

Image via AYR

Their brand voice is edgy and conversational, and it makes the description pop. It really conveys their brand personality, making them stand out against their competition.

Tell a story around your product

One of the best ways to sell something is through storytelling. It’s subtle, indirect, and lets you talk about your product to your customer in an engaging way. To get started with this, think about your product and its genesis. Maybe the idea for your boutique vodka came about during your struggles to find a delicious drink that suited your palate? Or perhaps you couldn’t find a coffee that’s strong and tastes good, so you started your own online coffee shop?

That’s how Death Wish Coffee got their start:

Stories are a great way of compelling someone to take action and can breathe new life into your product. They make it real and tangible and will help engage your customers and persuade them to make a purchase. You can add value to even the most simple online store with high-quality product copy. Your copy is the glue that holds it all together, and without thoughtful and well-written product descriptions, you simply won’t make any sales.

Use sensory language to hook and persuade

When you’re selling something online, it can be difficult for your customers to really ‘feel’ what you’re selling. In a brick-and-mortar store, shoppers can pick up a product, experiencing it first-hand. Not so with an eCommerce store.

Instead, savvy copywriters need to use language that recreates that experience in their mind. This means using sensory language that seduces the customer into buying. Words like crispy, gooey or smooth can help your shoppers connect with a product, motivating them to make a purchase. You should also extend your eCommerce content strategy to writing great product blogs that help ‘fill in the gaps’ when it comes to how your products help people navigate their lives.

Talk about benefits, not features

This is a simple one that lots of people are guilty of at times. When you’re selling something, it’s easy to talk about the hard facts about the product. Color, size, functionality — these things are all relevant, but they don’t let the customer connect with the product. Customers want to know what they stand to gain from your product, how their life will be better because of it. Instead of focusing on the features, you should focus on talking about the benefits that those features offer.

For example, let’s say you’re selling a car that has a rearview camera installed. Simply stating this isn’t enough. Instead, elaborate on how the camera will prevent rear-end accidents, or how it’ll make parking so much easier. These benefits appeal to the concerns and pain points of the customer, and focusing on these in your product copy will help give them value.

Use adjectives sparingly

Overuse of adjectives and phrases like “the world’s best” or “the most advanced” is one of the most common copywriting mistakes in product descriptions. It’s tempting to pepper your copy with lots of adjectives because it makes your product sound great, but more often than not it just sounds too salesy.

Instead, only use them a handful of times and justify those descriptors. For example, if your t-shirts are made of the softest fabric around, explain how and why they’re so soft. Or if your chocolate is silky-smooth, elaborate on what processes went into making them that way. It’ll add value to your product and help convince your customers to buy.

You know your products have value, but you need to convince your customers of that too! Follow the tips above to make your product copy shine, and see your conversions grow with a strong brand voice, benefit-centric copy, and compelling storytelling.

Patrick Foster is a writer and eCommerce expert from Ecommerce Tips — an industry-leading eCommerce blog that offers practical marketing advice so your online store receives the exposure it deserves. Check out the latest posts on Twitter @myecommercetips.

WTF is GDPR and What Does It Mean for Online Marketing?

The General Data Protection Regulation (GDPR) has been in all of the headlines and swarming everyone’s inboxes since mid-May as businesses work to comply with the EU’s new data privacy and protection rules. Given the nature of our job as marketers, this automatically affects us and the companies we work with – especially when working with businesses inside and outside the European Union. Many of us online marketers are still a little shaky on what these new laws will mean for marketing efforts in the long-term, though.

Straight from Investopedia‘s mouth, here’s the gist of what GDPR really is:

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). The GDPR sets out the principles for data management and the rights of the individual, while also imposing fines that can be revenue-based. The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies.

Without all of the jargon, the awesome people at Moz explained it all in a much more helpful, easy-to-digest way. Along with this, they break down what exactly GDPR will do to the tools and services we regularly use to collect, process, analyze or store data; mainly Google Analytics, email marketing, referrals, and AdWords. Here’s a quick recap of what Moz had to share:

GDPR + Google Analytics

If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements.

GDPR + Privacy Policies

Under GDPR, a site’s privacy policy needs to be clearly written in plain language and answer basic questions like what information is being collected, why it’s being collected, how it’s being collected, who is collecting it, how it will be used, and if it will be shared with anyone else. If your site is likely to be visited by children, this information needs to be written simply enough for a child to be able to understand it.

GDPR + Email Marketing

As far as email marketing goes, GDPR is going to have the biggest impact on those who do things that have already been considered sketchy, like buying lists of contacts or not making it clear when someone is signing up to receive emails from you.

Even if you’re confident your European contacts have opted in, there’s no harm in sending out an email asking them to confirm that they would like to continue receiving messages from you.

GDPR + Google AdWords

Google will now be requiring publishers to get clear consent from individuals to have their information collected. Not only does this mean you have to give more information about how a person’s information will be used, you’ll also need to keep records of consent and tell users how they can opt out later on if they want to do so. If a person doesn’t give consent to having their information collected, Google will be making it possible to serve them non-personalized ads.

See more of Moz’s GDPR breakdown here >> 

Transparency, in every sense of the word, is the wave of the present and future of business. It’s our jobs as marketers to make sure that ourselves, and the clients and companies that we work with, are fully on-board with these new privacy changes. With this new era of digital integrity, GDPR is only the beginning of new rules and regulations where personal information is concerned – let’s all buck up and get ready for the next changes in data law because it’s only a matter of time before they’re put into place.

5 Books On Expert Marketing Psychology We Love

Marketing Psychology

At the very heart of every successful marketing strategy is the psychology behind it that makes it work. The actions, behaviors, feelings, and perceptions of customers are the driving force behind most purchasing decisions, making a firm understanding of marketing psychology one of the most important factors to consider for any campaign.

While marketers and psychologists are rarely one in the same, the two fields are so intertwined that it’s impossible (and honestly unreasonable) to ignore. Using marketing psychology is an intelligent, ethical thing to do in order to engage, inform, and create loyal consumers.

We employ a lot of psychological assessment and consideration when planning and strategizing for our clients, but we don’t have ALL of the answers. To help fill in the gaps, we regularly read up on techniques, best practices, and updates in the world of marketing psychology. Here are some of the best books we’re into now:

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert Cialdini

About the author: Robert is currently the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

What you will learn: How people reach their action. Robert walks the reader through the psychology of why people say yes. This is exceptionally valuable as a marketing psychology book as we reach an age where AI can easily switch our purchase decisions at the very last minute. This crucial time of purchase will really help the seller rethink end-of-purchase strategy all the while being fascinated with the way our own brain works.

Where to find it: Amazon

The Complete Guide to Understanding Consumer Psychology

Author: Neil Patel

About the author: Neil is one of the most famous names in the industry. An influencer, star and general contributor to most online marketing knowledge. Co-Founder of Crazy Egg and KISSMetrics and absolutely obsessed with business growth.

What you will learn: It’s a free guide broken into seven easy-to-digest chapters where you can find easy to follow subjects like color use, online conception, emotions, small tactics with big wins and avoiding points of friction. It’s probably one of the easiest guides on the internet.

Where to find it: Quick Sprout

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Author: Rodger Dooley

About the author: Dooley is the sole creator and publisher of this book, hailing from the popular blog – Neuromarketing, which researches brain behavior in marketing, advertising, and sales.

What you will learn: This is a very specific book for learning everything practical for acting on behavior patterns and the neuroscience and how to attract new customers. It’s the marketing psychology book for small businesses and non-profits which unleashes techniques that will enable your business to form emotional bonds with new customers.

Where to find it: Wiley

Contagious: Why Things Catch On

Author: Jonah Berger

About the author: An expert on the most valuable marketing technique – word-of-mouth. Jonah is a professor at the University of Pennsylvania focusing on viral marketing, social influence, and trends.

What you will learn: This isn’t just a marketing psychology book that interests the marketer, it’s rather a broad way of learning about our natural psychological inclination to other various decisions. These daily examples are highly relevant to marketers as they explain the desires of the consumer.

Where to find it: Amazon

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Author: Douglas Van Praet

About the author:

What you will learn: It’s bringing a revolutionary concept to the cognitive science of how we market, advertise and consume in the modern digital age. This is the best possible book that will help you break down the elements of the human brain and apply them to your marketing activities across any industry. You can learn about codified steps, behavior change and traditionally what humans strategies are.

Where to find it: Amazon

It can be a sensitive matter to notice ways where your brain triggers purchase, consumers have habits and everyone is different but the usual purchase method can actually be very simple. There’s a lot to learn on this subject if you’re looking for customer success these books will influence the way you stop and think about the way your customers will make your next purchase.

If you feel like you need a little more background knowledge on the way consumers behave and to inject this into your next campaign, give us a shout to see how we can spice things up.