Oliver’s Earbuzz: Our 2018 Winter Favorites Playlist on Spotify

The year is (finally) coming to a close and we’re gearing up for a nice winter break. In our usual annual fashion, the team got together to create the perfect playlist of all of our absolute favorite songs. This isn’t your typical holiday party or wintertime themed collection of tracks – that’s not really our […]

Visual Design Trends for 2019 That Marketers Need to Know [Infographic]

There’s a lot competing for your attention on the Internet these days. From the vast number of ads strategically served to our favorite social sites, all the way to the amount of content produced and published every minute. With so much out there, it’s more important than ever to differentiate and draw attention with the […]

What Is eCommerce Conversion Rate & Why You Should Care

A beginner’s guide in layman’s terms for retail & eCommerce marketers & business owners. If you’re a small business owner or marketer in the Retail & eCommerce space, the words ‘eCommerce Conversion Rate’ should ring a bell. And, in case it doesn’t, we’ve included a brief definition below in layman’s terms: Mathematically, your eCommerce conversion […]

Charitable Companies: Our 5 Favorite Brands That Give Back

Thanksgiving in the U.S. is one of the biggest times of years for consumers to bust out their wallets. With Black Friday, Cyber Monday, and other crazy seasonal discounts and sales, it’s hard not to focus on buying things. The Thanksgiving season is also very much about giving back, though – I know, crazy right? […]

How to Use the Psychology of Color for Your Brand’s Personality

Quick…. Think of your favorite brands from your childhood. What do you remember about them? How did they make you feel? We probably don’t spend too much time thinking about why we find certain things more visually appealing than others. But the truth is that those feelings actually have deeper roots than we think. Color […]

Creepy Meets Creative: The Best Halloween Marketing Campaigns We’ve Seen

Halloween is here, and it’s the perfect time for businesses to get creative about dressing up their marketing campaigns. Whether through video, a challenge or even a well-orchestrated scare-prank to showcase the true quality of a product, really great marketing campaigns are interactive, engaging, and get people jumping into action — literally. Here’s a look at […]

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