Artists We’re Crushing On: Designer Appreciation Part 7

We have the utmost respect for the crafters, letter-makers, and inspiration shakers out there. In this ongoing visual series, we wanted to give due props to the artists, creators, and designers we’ve taken note of lately. Thanks for making stuff beautiful! Natalia Maca Instagram: @natalia.maca Natalia Maca is a UK-based digital “illustrator, designer, and explorer.” […]

WTF is GDPR and What Does It Mean for Online Marketing?

The General Data Protection Regulation (GDPR) has been in all of the headlines and swarming everyone’s inboxes since mid-May as businesses work to comply with the EU’s new data privacy and protection rules. Given the nature of our job as marketers, this automatically affects us and the companies we work with – especially when working with […]

Content Promotion Checklist: 15 Things to Mark Off Before Going Live This Summer

Ah, beautiful summer. We’re breaking out our sunscreen and laptop protectors to soak in the sun while hustling away. Why, you ask? In the big old business world, the summer season is really the summer promotion season. While your typical summertime checklists may include items for the perfect road trip, gear for an upcoming music festival, or groceries […]

7 Brand Voice Exercises to Keep Your Business Healthy

Every time your company puts something out into the world, it’s using its voice; every social media post, every video clip, every press release, every website tweak. What you do with that brand voice, and especially what its voice sounds like, is one of the biggest things you can do for the prolonged health of your brand. […]

How Effective Are Case Studies for B2B Marketing?

In the vast expanse that is content marketing, B2B is a particular kind of beast to wrangle. Between newsletters, on-site articles, informative videos, eBooks, and other types of content, some businesses struggle to figure out which are their most valuable efforts. Case studies for B2B marketing combine equal parts storytelling, data, and design, to convey how […]

Marketers, Are You Taking Gender Representation Seriously?

Gender roles and identity have fluctuated in the public eye a lot in the last few years. As perspectives are continuing to shift and evolve in the “real world,” so too must perspectives change for brands. The average consumer isn’t taking the same outdated ideas to heart – they are more conscious and informed than ever. […]

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