Client Spotlight: Preparing a Sustainable and Humane Future with Technology

Technology and how we utilize it is constantly changing – oftentimes evolving for the better. With every advancement in our connected, digital society comes new challenges that must be overcome in order to remain inclusive, accessible, and reliable. One of our clients, Digital Future Society, is on a path to “unite individual efforts from industries, policymakers, and […]

Using Data to Craft the Perfect Call To Action

Having a solid call to action can make or break an ad campaign – it’s honestly not a secret, and it makes a lot of sense. The main idea is this: if your CTA is compelling enough, it will get your target audience to convert and actually do what you want. Depending on your campaign […]

When Using Hashtags on Social Media How Much is Too Much?

What once was a telephone button has now become a social media phenomenon, I’m talking about the #hashtag. Or in simpler terms, a pound sign followed by a keyword, used for categorization across social media platforms. While it may seem like a simple concept, there is a lot that can go into choosing which ones […]

Bad Stock Photos of My Job: Digital Marketing / Startup Team Edition

Stock photos are historically bad. As a creative medium that businesses kind of have to use, they are just really… not good. Beyond the new wave of popular, free stock photo sites that actually don’t suck, there exists a world of terrible ones. While normally we would hate to sift through a classic stock site, […]

Oliver’s Earbuzz: 2018 Summer Must-Playlist

WHAT A SUMMER. We’ve been heads-down busy, busy, busy this season at team O+S with intense copywriting sessions, making SEO magic, building decks on decks, mastering Adwords, and even hosting some awesome summer interns! What’s been keeping us going through it all? Yup, you know it — music. While our beloved interns may be leaving […]

The Secret to High-Converting, High-Value Products Is…. Copywriting?

Are your products not selling? Are they sitting on the shelf just waiting for someone to buy them? I’ll let you in on a secret: it’s probably because of your copywriting. Your product copy is one of the most important aspects of your business. It’s the sales pitch that turns dithering consumers into converting customers. High-converting […]

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