Visual Marketing Isn’t Just Nice to Look At, It’s a Science [Infographic]

With so many stimuli presented to people online every day, understanding how visuals can attract consumers’ eyes is critical. The science of visual marketing has proven to encourage more engagement and retention in branded content. As humans, our brains process images 60,000 times faster than text; it makes a lot of sense why the right visuals can […]

How to Create a Winning Business YouTube Channel

YouTube is hard, but it’s not impossible to master as a brand. The platform as it stands today isn’t just reserved for vloggers, un-boxers, and young stars-in-the-making, it’s a seriously lucrative source for SEO, content marketing, and other acquisition and engagement strategies. If you’ve got videos that are watchable and the will to put some work into […]

AdWords Competitor Targeting: Guidelines & Best Practices Before You Dive In

Mastering Google Adwords is seriously tricky business – essential, but tricky. For digital marketing strategies to perform successfully, however, it’s pretty important to find someone who considers themselves a master of it. For B2B companies out there, you may have tried out or heard about a practice that some might consider controversial: competitor targeting. It’s […]

Oliver’s Earbuzz: All of Our Q1 Favorites (So Far…)

Music makes our marketing brains smarter – it’s, like, a fact. Well…if it doesn’t make us smarter, we at least know that music helps keep us in the zone and motivated through the long remote work days. Honestly, if we had to power through each day without some sweet, sweet tunes, our lives would be […]

25 Excellent Optimization Tips From SEO Specialists

Search Engine Optimization (SEO) is something we’d classify as “gruelingly worth it.” As part of such a dynamic, constantly shifting area of online marketing, it’s one specialty that takes life-long learning, and consistent education and testing in order to truly master. Even then, the strategy differs greatly from industry to industry, and business to business. While […]

What Makes a Great Looking Email? Winning Email Design [An Infographic]

Email marketing still reigns as one of the most engaging, effective ways to acquire, retain, inform, and communicate with customers in a B2B or B2C space. In fact, as much as 86% of professionals prefer to use email when communicating for business purposes (HubSpot), and nearly 75% of companies agree that email offers “excellent” to […]

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