What Is eCommerce Conversion Rate & Why You Should Care

A beginner’s guide in layman’s terms for retail & eCommerce marketers & business owners. If you’re a small business owner or marketer in the Retail & eCommerce space, the words ‘eCommerce Conversion Rate’ should ring a bell. And, in case it doesn’t, we’ve included a brief definition below in layman’s terms: Mathematically, your eCommerce conversion […]

Charitable Companies: Our 5 Favorite Brands That Give Back

Thanksgiving in the U.S. is one of the biggest times of years for consumers to bust out their wallets. With Black Friday, Cyber Monday, and other crazy seasonal discounts and sales, it’s hard not to focus on buying things. The Thanksgiving season is also very much about giving back, though – I know, crazy right? […]

How to Use the Psychology of Color for Your Brand’s Personality

Quick…. Think of your favorite brands from your childhood. What do you remember about them? How did they make you feel? We probably don’t spend too much time thinking about why we find certain things more visually appealing than others. But the truth is that those feelings actually have deeper roots than we think. Color […]

Creepy Meets Creative: The Best Halloween Marketing Campaigns We’ve Seen

Halloween is here, and it’s the perfect time for businesses to get creative about dressing up their marketing campaigns. Whether through video, a challenge or even a well-orchestrated scare-prank to showcase the true quality of a product, really great marketing campaigns are interactive, engaging, and get people jumping into action — literally. Here’s a look at […]

25 Excellent Optimization Tips From SEO Specialists

Search Engine Optimization (SEO) is something we’d classify as “gruelingly worth it.” As part of such a dynamic, constantly shifting area of online marketing, it’s one specialty that takes life-long learning, and consistent education and testing in order to truly master. Even then, the strategy differs greatly from industry to industry, and business to business. While […]

Dynamic Landing Pages: What Are They & Why Do They Matter?

Relevancy matters a lot these days. If your branding, message, visuals, or offer isn’t relevant to your target audience, all of your hard-earned marketing dollars are going to waste! Keeping things 100% on point with your ideal customers is a process of trial-and-error, but with the right strategy going, you’ll be able to reach and […]

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