Content Marketing Myths

Content Marketing Myths to Toss Out the Window

The online business boom in recent years has sent the need for digital marketing skyrocketing. And with good reason. Content marketing is at the very heart of effective communication between businesses (B2B) and between businesses and potential clients (B2C). Among the many things that it encompasses, it can focus on a range of strategies, from […]

How Well Do You Know Your Target Audience?

There are opportunities for success and failure in marketing your brand every single day. Actually understanding – not just guessing or assuming – your target audience on a fundamental level, as well as what they want, is at the foundation of every successful marketing campaign. Without this, moving your brand to total obscurity could be one […]

Your Guide to the Best Times to Send Emails

Sending email communications out on a regular basis sounds like an easy enough task, right? Subject line, customer segment, and main copy aren’t the only factors to keep in mind, however – WHEN you send an email is just as important, if not more so. Timing is everything, and SendInBlue saved us the trouble and proved […]

How to Write Copy That Actually Converts Customers

What does good copywriting really consist of, and why is it that way? In most cases, these questions can be answered with another question: does the copy you’re using right now convert customers? How you position your brand, your product, your services, and even how your internal company is shared with the outside world all […]

10 Steps to Syncing Up Your Team in 2019

Are you and your team feeling the post-holiday blues still? If your answer is yes, you’re not alone. And hey, don’t worry about it too much; it’s more than natural after the insane amounts of eating and drinking that tend to take place over the festive period. If you’re in need of a little kickstart to […]

Social Balance: How to Choose the Right Social Media Channels for Your Business

There are a lot of social media channels out there, but just because they exist doesn’t mean that your business should be active on it. Companies can sometimes spend way too much time, effort, and advertising budget on social channels that just aren’t right for them. Social Media Channels: Where to Begin, Anyway? With so […]

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