Watch This Space: How IGTV is Changing B2B Marketing in a Big Way

Even if you have been taking a well-deserved vacation in 2018, you probably heard about the big changes that have hit Instagram in the form of it’s newest feature: IGTV. Instagram’s fresh video feature is changing the way B2B marketers and influencers alike reach their audiences, and we’re taking a look at exactly how it’s […]

SEO Tips for 2018: Here’s How to Rank Higher

Search engine optimization is a total BEAST. According to HubSpot, 80% of your website traffic comes from a simple search query. That’s why search engine optimization (SEO) is so important. Without proper planning, strategy, and continuous maintenance, SEO can quickly become a maddening way to spin your marketing wheels incessantly. However, with some of the right techniques […]

Client Spotlight: Preparing a Sustainable and Humane Future with Technology

Technology and how we utilize it is constantly changing – oftentimes evolving for the better. With every advancement in our connected, digital society comes new challenges that must be overcome in order to remain inclusive, accessible, and reliable. One of our clients, Digital Future Society, is on a path to “unite individual efforts from industries, policymakers, and […]

Using Data to Craft the Perfect Call To Action

Having a solid call to action can make or break an ad campaign – it’s honestly not a secret, and it makes a lot of sense. The main idea is this: if your CTA is compelling enough, it will get your target audience to convert and actually do what you want. Depending on your campaign […]

When Using Hashtags on Social Media How Much is Too Much?

What once was a telephone button has now become a social media phenomenon, I’m talking about the #hashtag. Or in simpler terms, a pound sign followed by a keyword, used for categorization across social media platforms. While it may seem like a simple concept, there is a lot that can go into choosing which ones […]

Bad Stock Photos of My Job: Digital Marketing / Startup Team Edition

Stock photos are historically bad. As a creative medium that businesses kind of have to use, they are just really… not good. Beyond the new wave of popular, free stock photo sites that actually don’t suck, there exists a world of terrible ones. While normally we would hate to sift through a classic stock site, […]

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