In a perfect world, our most high-quality customers would be able to find us with just a single search and a few clicks. In reality, it takes a lot of hard work and SEO power to get yourself in front of that perfect pair of eyes.
SEO (Search Engine Optimization) is a tedious, grueling process that, fortunately, leads to incredible long-term results when done well. While we all know as business professionals that we SHOULD have an SEO focus in marketing, the process of actually executing can be a difficult one for many. And, amazing tools and platforms aside, it takes the skill of a real person in order to pull off a strategy well.
So, what can you do with limited resources? There are some SEO basics that any marketer or business owner can adapt to everyday content marketing and search marketing efforts – we put together this infographic to help break down the first steps you need to take to get your SEO on track.