Halloween is here, and it’s the perfect time for businesses to get creative about dressing up their marketing campaigns. Whether through video, a challenge or even a well-orchestrated scare-prank to showcase the true quality of a product, really great marketing campaigns are interactive, engaging, and get people jumping into action — literally.
Here’s a look at some of our favorite Halloween marketing campaigns (of all time) just in time for the spookiest day of the year!
Burger King: The Nightmare King
What gives you nightmares? Is it losing your teeth? Falling into an infinite abyss? What about a burger that gives you actual nightmares? Burger King just released a burger for this year’s Halloween campaign that was scientifically proven to give their consumers nightmares. Don’t believe us? Take a look at this study. Over a period of ten days, scientists tested their “subjects” and invited them to try the specially combined ingredients and monitored their sleep. What they found was that REM cycles were definitely impacted. Nightmarish? For your own results, you’ll have to give it a try!
M&Ms: An M&Ms (Interactive) Ghost Story
In M&M’s Halloween Campaign last year, the candy giant created an interactive ghost story that was released in weekly installments. Why the weeklong delay? The campaign, targeted at older kids, relied on a “Choose Your Own Adventure”-style poll that allowed viewers to choose what happened next in the spooky tale. Whichever choice generated the most votes would be the next plot twist. Viewers shared the story all over social media in anticipation of the next week’s installment in the sweetest countdown to Halloween that we’ve ever seen.
LG: Fake Elevator Floor Prank
What better way to showcase a product than to show it in action? LG thought of a way to showcase the realistic color and sharp quality of its new IPS monitors by creating a fake floor, with picture quality so realistic it was actually terrifying to its users. As the saying goes: “So Real it’s Scary.”
Svedka: Halloween Curse
Can you think of anything more terrifying than being followed? Svedka can’t either, and it’s for this reason exactly that their creepy marketing campaign from last year works. Once you start scrolling through their site, the banner follows you everywhere you go online. Everywhere. The only way to break the curse is to pass it off to someone else by filling out their info in the creepiest lead capture imaginable. Creepy? Yes, definitely. But also scarily creative, and a tiny bit genius.
Oreo: The Oreo Laboratorium
Who says all Halloween campaigns have to be scary? In this adorable campaign from Oreo back in 2014, it relies on user-generated content (UGC) to drive its creativity. It’s as interactive as it is loveable and makes for a really great campaign!
Budweiser: The Budweiser Halloween Takeover
In one of the best campaigns we’ve seen, Budweiser is capitalizing on the fact that there is still a growing market for Halloween in countries outside of the US. In this campaign, it employs popular singer Kehlani to create a full Halloween anthem just for them, so that all 17 countries where Budweiser is sold can associate the whole holiday with their brand.
Ready to Knock ’em Dead?
If a marketing campaign isn’t getting your heart going, then it’s probably not going to inspire your clients, either. These Halloween campaigns are creepy, creative, and make the best use of the season.
Want some ideas on how to build up a marketing campaign for your business that kills it any time of the year? Don’t be afraid to get in touch with us!