Search Engine Optimization (SEO) is something we’d classify as “gruelingly worth it.” As part of such a dynamic, constantly shifting area of online marketing, it’s one specialty that takes life-long learning, and consistent education and testing in order to truly master. Even then, the strategy differs greatly from industry to industry, and business to business. While […]
About Ariel Phipps
This author has yet to write their bio.Meanwhile lets just say that we are proud Ariel Phipps contributed a whooping 69 entries.
Entries by Ariel Phipps
Relevancy matters a lot these days. If your branding, message, visuals, or offer isn’t relevant to your target audience, all of your hard-earned marketing dollars are going to waste! Keeping things 100% on point with your ideal customers is a process of trial-and-error, but with the right strategy going, you’ll be able to reach and […]
We hopefully all know by now that B2B case studies are an incredibly useful marketing tool. If you’re someone that needs a little more proof, Content Marketing Institute reports that 71% of B2B content marketers take advantage of case studies, using them as a content tool for driving engagement and sales. However, many businesses struggle with figuring […]
In the history of great co-marketing campaign duos, we’ve seen a handful of truly memorable collaborations over the years. From Uber and Spotify’s long-term relationship to power customer music picks on rides to marketing BFFs Red Bull and GoPro’s record-setting adventure videos, it can feel like these match-ups were meant to be; but, there’s always […]
Search engine optimization is a total BEAST. According to HubSpot, 80% of your website traffic comes from a simple search query. That’s why search engine optimization (SEO) is so important. Without proper planning, strategy, and continuous maintenance, SEO can quickly become a maddening way to spin your marketing wheels incessantly. However, with some of the right techniques […]
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