There are opportunities for success and failure in marketing your brand every single day. Actually understanding – not just guessing or assuming – your target audience on a fundamental level, as well as what they want, is at the foundation of every successful marketing campaign. Without this, moving your brand to total obscurity could be one […]
About Ariel Phipps
This author has yet to write their bio.Meanwhile lets just say that we are proud Ariel Phipps contributed a whooping 75 entries.
Entries by Ariel Phipps
Sending email communications out on a regular basis sounds like an easy enough task, right? Subject line, customer segment, and main copy aren’t the only factors to keep in mind, however – WHEN you send an email is just as important, if not more so. Timing is everything, and SendInBlue saved us the trouble and proved […]
What does good copywriting really consist of, and why is it that way? In most cases, these questions can be answered with another question: does the copy you’re using right now convert customers? How you position your brand, your product, your services, and even how your internal company is shared with the outside world all […]
Are you and your team feeling the post-holiday blues still? If your answer is yes, you’re not alone. And hey, don’t worry about it too much; it’s more than natural after the insane amounts of eating and drinking that tend to take place over the festive period. If you’re in need of a little kickstart to […]
The year is (finally) coming to a close and we’re gearing up for a nice winter break. In our usual annual fashion, the team got together to create the perfect playlist of all of our absolute favorite songs. This isn’t your typical holiday party or wintertime themed collection of tracks – that’s not really our […]
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