Entries by Ariel Phipps

15 Content Challenges That Marketers Struggle With

Putting out amazing, value-driven content on a consistent basis can sometimes be a struggle. When you factor in every consideration of targeted messaging, engaging topics, SEO-optimization, relevant visuals & information, and the occasional bout of writer’s block, content marketing challenges tend to come up. Every content marketing team has its strengths and weaknesses, with different challenges […]

Artists We’re Crushing On: Designer Appreciation Part 7

We have the utmost respect for the crafters, letter-makers, and inspiration shakers out there. In this ongoing visual series, we wanted to give due props to the artists, creators, and designers we’ve taken note of lately. Thanks for making stuff beautiful! Natalia Maca Instagram: @natalia.maca Natalia Maca is a UK-based digital “illustrator, designer, and explorer.” […]

Content Promotion Checklist: 15 Things to Mark Off Before Going Live This Summer

Ah, beautiful summer. We’re breaking out our sunscreen and laptop protectors to soak in the sun while hustling away. Why, you ask? In the big old business world, the summer season is really the summer promotion season. While your typical summertime checklists may include items for the perfect road trip, gear for an upcoming music festival, or groceries […]

Expert Advice: Essential SEO Tactics for eCommerce Businesses

I honestly can’t remember the last time I went shopping in-person. Between work and a busy personal life, the idea of spending a few hours on a day off is hellish – I’d much rather be enjoying that time with great people in my life, or doing some actual relaxing. Sufficed to say, eCommerce sites […]