Entries by Ariel Phipps

How Well Do You Know Your Target Audience?

There are opportunities for success and failure in marketing your brand every single day. Actually understanding – not just guessing or assuming – your target audience on a fundamental level, as well as what they want, is at the foundation of every successful marketing campaign. Without this, moving your brand to total obscurity could be one […]

Your Guide to the Best Times to Send Emails

Sending email communications out on a regular basis sounds like an easy enough task, right? Subject line, customer segment, and main copy aren’t the only factors to keep in mind, however – WHEN you send an email is just as important, if not more so. Timing is everything, and SendInBlue saved us the trouble and proved […]