Having a solid call to action can make or break an ad campaign – it’s honestly not a secret, and it makes a lot of sense. The main idea is this: if your CTA is compelling enough, it will get your target audience to convert and actually do what you want. Depending on your campaign […]
About Ariel Phipps
This author has yet to write their bio.Meanwhile lets just say that we are proud Ariel Phipps contributed a whooping 64 entries.
Entries by Ariel Phipps
Stock photos are historically bad. As a creative medium that businesses kind of have to use, they are just really… not good. Beyond the new wave of popular, free stock photo sites that actually don’t suck, there exists a world of terrible ones. While normally we would hate to sift through a classic stock site, […]
WHAT A SUMMER. We’ve been heads-down busy, busy, busy this season at team O+S with intense copywriting sessions, making SEO magic, building decks on decks, mastering Adwords, and even hosting some awesome summer interns! What’s been keeping us going through it all? Yup, you know it — music. While our beloved interns may be leaving […]
Are your products not selling? Are they sitting on the shelf just waiting for someone to buy them? I’ll let you in on a secret: it’s probably because of your copywriting. Your product copy is one of the most important aspects of your business. It’s the sales pitch that turns dithering consumers into converting customers. High-converting […]
Putting out amazing, value-driven content on a consistent basis can sometimes be a struggle. When you factor in every consideration of targeted messaging, engaging topics, SEO-optimization, relevant visuals & information, and the occasional bout of writer’s block, content marketing challenges tend to come up. Every content marketing team has its strengths and weaknesses, with different challenges […]
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