Entries by Ariel Phipps

Oliver’s Earbuzz: 2018 Summer Must-Playlist

WHAT A SUMMER. We’ve been heads-down busy, busy, busy this season at team O+S with intense copywriting sessions, making SEO magic, building decks on decks, mastering Adwords, and even hosting some awesome summer interns! What’s been keeping us going through it all? Yup, you know it — music. While our beloved interns may be leaving […]

The Secret to High-Converting, High-Value Products Is…. Copywriting?

Are your products not selling? Are they sitting on the shelf just waiting for someone to buy them? I’ll let you in on a secret: it’s probably because of your copywriting. Your product copy is one of the most important aspects of your business. It’s the sales pitch that turns dithering consumers into converting customers. High-converting […]

15 Content Challenges That Marketers Struggle With

Putting out amazing, value-driven content on a consistent basis can sometimes be a struggle. When you factor in every consideration of targeted messaging, engaging topics, SEO-optimization, relevant visuals & information, and the occasional bout of writer’s block, content marketing challenges tend to come up. Every content marketing team has its strengths and weaknesses, with different challenges […]