Thanksgiving in the U.S. is one of the biggest times of years for consumers to bust out their wallets. With Black Friday, Cyber Monday, and other crazy seasonal discounts and sales, it’s hard not to focus on buying things. The Thanksgiving season is also very much about giving back, though – I know, crazy right? […]
About Ariel Phipps
This author has yet to write their bio.Meanwhile lets just say that we are proud Ariel Phipps contributed a whooping 70 entries.
Entries by Ariel Phipps
Search Engine Optimization (SEO) is something we’d classify as “gruelingly worth it.” As part of such a dynamic, constantly shifting area of online marketing, it’s one specialty that takes life-long learning, and consistent education and testing in order to truly master. Even then, the strategy differs greatly from industry to industry, and business to business. While […]
Relevancy matters a lot these days. If your branding, message, visuals, or offer isn’t relevant to your target audience, all of your hard-earned marketing dollars are going to waste! Keeping things 100% on point with your ideal customers is a process of trial-and-error, but with the right strategy going, you’ll be able to reach and […]
We hopefully all know by now that B2B case studies are an incredibly useful marketing tool. If you’re someone that needs a little more proof, Content Marketing Institute reports that 71% of B2B content marketers take advantage of case studies, using them as a content tool for driving engagement and sales. However, many businesses struggle with figuring […]
In the history of great co-marketing campaign duos, we’ve seen a handful of truly memorable collaborations over the years. From Uber and Spotify’s long-term relationship to power customer music picks on rides to marketing BFFs Red Bull and GoPro’s record-setting adventure videos, it can feel like these match-ups were meant to be; but, there’s always […]
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