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How Can I Create Ads That Avoid Ad-Blocking Technology?

People are blocking ads at an alarming rate. Long gone are the days where you’d be made to sit through a long YouTube ad totally unrelated to your chosen video or be visually violated by refulgent call-to-action buttons in display ads. Consumers are tech-savvy nowadays, especially the Millennials and Generation Z. With studies estimating that 18-24 year-olds […]

5 Books On Expert Marketing Psychology We Love

At the very heart of every successful marketing strategy is the psychology behind it that makes it work. The actions, behaviors, feelings, and perceptions of customers are the driving force behind most purchasing decisions, making a firm understanding of marketing psychology one of the most important factors to consider for any campaign. While marketers and […]

Why I Don’t Want to Be Called A ‘Woman In Tech’

‘We’re fighting until we break the societal idea that a man is a person and a woman is a woman.’   In January of this year, I attended the EdTech Women’s conference at Microsoft in Vancouver – an event dedicated to discussing the three hottest topics in technology right now: women, tech, and education. ‘Just […]

Why Using Landing Page Builder ‘Unbounce’ Will Increase Your Google Ad Quality Scores

We believe Unbounce should be a marketing agency office staple – It’s pretty unique to us at Oliver and Sons. If you haven’t heard of it, and you’re in the digital marketing profession, stop what you’re doing and take note. Have you ever been in a situation where you’ve created an insanely optimized Google Adwords […]