We’re guessing you’ve landed on our blog here because you are in desperate need of inspiration. You’re not alone here, we can assure you. Especially with so much content out there on the web already, the blogosphere itself can feel overwhelming. To get your proverbial foot in the door is a tall order and not only that, how can you even guarantee that your blog content is captivating enough to engage your target audience?
Our team can help guide you through the best practices and increase your chance of blogging success. With this in mind, we’ll delve into one of the most common practices out there: list posts.
What Are List Posts?
‘5 Reasons Why You Need To Start Using List Posts’
‘11 Great Landing Page Examples You’ll Want to Copy’
‘10 Ways to Improve Your Content Online’
Look familiar? These lists have taken the internet by storm, and for good reason too. Nobody is sick of them. Why? Because these blog posts are often informative, direct, concise and most can be made fun. They tell the audience exactly the content they can expect to receive, with no surprises.
Why Are They So Effective?
1) List posts, more often than not, get results.
Wondering what constitutes ‘results’? We’re talking, more engagement, more clickthroughs, more social sharing, comments, conversions and a lower bounce rate. Not to mention the potential to go viral!
2) By using a number in the headline, list posts appeal to our want for specifics.
As Copyblogger puts it: ‘list posts make a very specific promise of what’s in store for the reader.” We really love clarity when it comes to content and list posts fulfill that need. Not only that, list posts can also be persuasive and influential in nature, perfect for when you’d like to market your own product within the list itself.
3) Lists are ethically neutral.
When reading list posts you don’t feel your brain frying. Sure, sloppy list posts exist, but these are generally due to bad writing or editing and not a fault of the format. We spend an average of 4 hours a day on our mobile devices, at an average of 23 minutes at a time. We need exciting and engaging content that we can consume quickly and which offers a light read.
4) Longer lists make people feel that they are getting more information.
Do you have a lengthy blog post which you’re now wondering could be converted to a list post? Do it! It has been proven that odd numbers are the best way to get your audience to click and that the number 25 is particularly powerful. Reformat your blog content to reflect this and voila! You’ll have instantly more engaging content for your audience to engage with!
5) List posts serve the millennial need for instant gratification.
We currently live in a world where we can have whatever we want, whenever we want it. We have a question, and we want it answered. The internet is our go-to when we require quick validation, and as such, the fastest answer in the clearest format always triumphs.
List posts are a tried and tested way to entice your potential target. Love em’ or hate em’, they do get results and can be easily tested and growth hacked as your business progresses.
We love list posts at Oliver + Sons as they are a delight to compose and our target audience love them too! Do you have a list post title and subject which performed particularly well on your site? Tell us in the comments below!