Your Guide to the Best Times to Send Emails

Sending email communications out on a regular basis sounds like an easy enough task, right? Subject line, customer segment, and main copy aren’t the only factors to keep in mind, however – WHEN you send an email is just as important, if not more so.

Timing is everything, and SendInBlue saved us the trouble and proved it. They took a super deep dive into the data of the emails they send on behalf of different businesses: eCommerce, Software/SaaS, Marketing Services, Offline Retail/Hospitality, Professional Services (B2B), and NGOs (Non-Profits).

Take a look at their complete infographic just below, and read on for some of the key findings around the best times to send emails:

  1. It’s best to send an email during the middle of the week, between Tuesdays and Thursdays.
  2. Engagement rates are best around 10am and 2pm local user time. 
  3. It’s best to send email between 8am and 10am on Tuesdays for B2B.
  4. Software companies see the best results mid-afternoon on Wednesdays.
  5. Over 90% of marketing emails that received clicks were sent on a weekday.

times to send emails

Struggling with your own email strategy? We’re big on data and have the know-how to help craft your ideal campaign. Get in touch with us to talk email, work on a project, or just share your own input!

How to Write Copy That Actually Converts Customers

What does good copywriting really consist of, and why is it that way? In most cases, these questions can be answered with another question: does the copy you’re using right now convert customers?

How you position your brand, your product, your services, and even how your internal company is shared with the outside world all boils down to good copywriting and communication. It’s the one piece of the marketing puzzle that, when done well, can yield incredibly positive results. You know we love a good infographic — this latest one from Koeppel Direct dives into what exactly a direct response campaign is and how effective copywriting can make or break it.

Here’s a quick summary of what they cover within their key tips:

  • How to choose the amount of copy
  • Words to use (and avoid)
  • How to customize copy to campaign type
  • How to present value
  • How to demonstrate you can solve problems
  • How to create effective calls to action
  • How to test and update your campaigns

Check out the full infographic right here to learn more…

View the infographic source and see more from Koeppel Direct here.

Need help creating convincing copy for your upcoming marketing campaigns, social media posts, internal emails, or anything else? Get in touch with our team of experts to talk shop.

10 Steps to Syncing Up Your Team in 2019

Are you and your team feeling the post-holiday blues still? If your answer is yes, you’re not alone. And hey, don’t worry about it too much; it’s more than natural after the insane amounts of eating and drinking that tend to take place over the festive period.

If you’re in need of a little kickstart to your Q1, there are some fun ways to reboot your motivation and help start the year with clarity on your company’s needs to steer your new year marketing campaign in the right direction. Here’s an example of an office-wide exercise you can engage with so everyone on your team is feeling synced up and ready to go!

Step 1: Meet and Greet

Schedule some time for a morning meeting with your team – no more than 2 hours should do the trick. Make sure everyone can make it and send out the calendar invites accordingly.

Step 2: Move and Shake

While waiting on the team’s RSVPs, make a list of your three favorite power anthems that will make for the perfect tunes to blast out over a speaker at different points during your meeting. Getting up to shake it every now and then keeps the body as pumped as your mind needs to be for these type of power meetings. Be sure to check your whiteboard and markers are ready for some serious action.

Step 3: Self-Preparation

Prep yourself to be the MC of a dynamic team meeting which people will walk out of feeling ready to take on the world. If you believe it, everybody else will too!

Step 4: Energize!

Pick up some green smoothie ingredients or make a jar of energy balls to help fuel your brains. Or, if you’re more the type to buy these already-made, that’s works! Just keep in mind that you want to sustain a healthy work rhythm, not a fast crash after a short-lived caffeine kick. By now, you’ll be ready to get everyone in the room and set the tone for a great meeting.

Step 5: Snack First, Then Goals

Fast-forward to the actual day with the snacks positioned at the middle of your meeting table, right next to a pile of different colored post-its and a Bluetooth speaker ready on standby. Once everyone is seated and listening, remind them that the main goal of this meeting is to get a hold on the company’s current needs and to come up with actionable ways to meet them through your marketing campaign strategy.

Step 6: Stretch and Reflect

Cue some stretching and general shaking it out to track #1 before you uncap a whiteboard marker and write out the title ‘Our Year in Review’ with three columns underneath with one of each of the following labels: ‘What Worked?’, ‘What didn’t?’, and ‘Lessons Learnt’. Ask your team to take 20 mins to reflect on the three columns presents, grab a stack of post-its and write down 3 points for each column in short sentence form.

Step 7: Open Brainstorm

At the end of this reflection round, read all the post-its back to the team out loud and open the floor for any requests to elaborate on the points mentioned. Keeping this feedback in mind, the next hour should be spent on an open discussion to determine your three main performance objectives for this new year. Everyone is welcome to pitch whatever they feel should be the company’s objectives, answer questions and hash their ideas out with the entire team before you agree on your final three. The key things to make sure to stick to with this task is that they are growth-driven, realistic and measurable goals. Don’t forget the snacks to help energize your thought processes here!

Step 8: Cue Up the Office Anthem

Bring out song #2 to celebrate having laid out your final three together as a team and as a prelude to prepping for the implementation phase.

Step 9: Wrap It Up

To wrap-up, the team would need to decide who will be the lead for each objective. This is best organized in groups of 2-3 members where each person has signed on to one objective nearest to their interest and area of expertise. Each objective’s representatives will be responsible for sharing a progress report on a quarterly basis complete with a brief action-plan for the following quarter, based on indicators or their own justified predictions. What this exercise does is key to empowering your team members with a sense of autonomy and provides them with the opportunity to build their confidence around decision-making and accountability. All in the name of keeping your team engaged, motivated, and maintaining a healthy dynamic in your workplace!

Step 10: Next Track, Next Steps

Celebrate your efforts and gear up for a fantastic objective-focused year ahead with song #3! Just remember to document the meeting’s outcomes with photos via your online workplace. These are bound to be revisited for reference several times throughout the year.


DISCLAIMER: You’re bound to know what your team will be most responsive to in terms of style for this activity. Hence, we’re more than happy for you to take this proposal with a pinch of salt and apply it with whatever variation you deem appropriate. We are simply fans of maintaining focus with an upbeat attitude and an inclusive work dynamic!


Social Balance: How to Choose the Right Social Media Channels for Your Business

There are a lot of social media channels out there, but just because they exist doesn’t mean that your business should be active on it. Companies can sometimes spend way too much time, effort, and advertising budget on social channels that just aren’t right for them.

Social Media Channels: Where to Begin, Anyway?

With so many social media channels in existence today, it can be difficult to decide which selection or spread might be the best one for your brand. Here, we’ll list some of the most popular social media channels in 2019 with businesses, and (more importantly) discuss how they work to best for businesses.


The classic. Facebook has been around long enough at this point to boast friendships on it lasting — at least — ten years. As far as social media networks go, Facebook can proudly label itself the gold standard of the social media community, because its primary goal is just that: building a community.


Any business that wants to see any life at all online quite simply needs to have a presence on Facebook. Through ads, mentions, and engagement to a full-blown marketplace, Facebook has skyrocketed in relevance since its inception. Over the years, Facebook’s explosion has created a myriad of opportunity as well as risk. The biggest risk for businesses, though (beyond not creating and maintaining an active profile) is relying on it as a lone vehicle to increase their web traffic.

  • Great for: An up-to-date and well-maintained Facebook page is the first step to establishing legitimacy for any business. At its best, it is a vehicle for online and physical business traffic and is effective for businesses of almost all sizes to build awareness of their brand, as well as establish relationships with their online community.
  • Pitfalls: The popularity of Facebook and the recent changes to its algorithm affects what users see in their feed. Marketers need to be strategic about what they post and when so that their business is well-positioned to reach as many users as possible.


It’s almost impossible these days to have a product or service on the market that isn’t in some way marketed through Instagram. And can you blame it? Audiences are intensely visual, and this is a fact that is increasing over time.


Instagram relies on this as a method to reach a wide range of audiences. Its newest feature, IGTV, is ever expanding their reach to new levels, in an attempt that rivals even YouTube as it makes its move to position itself as a competitor to streaming giants like Hulu and Apple TV. The strength of Instagram is that it is a fantastic way for businesses to build brand awareness and generate leads through storytelling and real engagement with its audience.

  • Great for: Great for very visual products and services, but also is a great opportunity for marketers to be creatively strategic, as there are so many ways to get creative about showing your brand in action.
  • Pitfalls: Traditionally, it was difficult to make conversions through IG, because the options for direct sales were limited. Things are changing now, as businesses are finding ways around this through the use and continued development of add-ons that make Instagram feeds instantly more shoppable.


Twitter has long made its mark in social media by being the long-running voice of the people. Businesses have come to rely on Twitter as a great way to get audiences involved in their brand’s day-to-day marketing voice. Twitter functions a lot like the voice of a brand and is able to provide near to constant communication with an audience.


The way Twitter functions allows users to be involved in the day-to-day discourse of trusted figures and brand ambassadors, so Twitter has established itself as a reliable and accessible brand voice over time. This has been expanded even more recently as Twitter has extended its trademark 140 character limit to encompass 280 characters. It seems like a small feat, but in actuality allows for everyday users become reliable brand ambassadors themselves for businesses or causes.

  • Great for: Businesses that need to share news, specials, and rapidly changing information with their clients. Serves also as a great vehicle to mobilize their audience to share brand-specific information with other users.
  • Pitfalls: The sheer volume of tweets on Twitter make it entirely possible to get your message completely lost along the way, which means it never lands where your target audience is most likely to see it. That makes strategic timing and planning of tweets crucial so that your messages don’t end up being, well, just noise.


Snapchat isn’t just for kids. Savvy marketers know that even though there are many SM channels that utilize the smart features that Snapchat originated, like disappearing stories and the ubiquitous filter technology, Snap just keeps growing!


In 2018 alone, Snapchat was slated to generate over $1.2 M, from advertising and branded content. And those trends show no signs of slowing. What’s the secret behind Snapchat’s success? Well, it’s highly visual and makes use of users’ shrinking attention spans. And for younger users that are saturated with the contrived ads they’ve grown up with, it can be an incredibly effective tool to see branded content in use in an authentic way, by people they can relate to.

  • Great for: Authentic marketing, targeted to a younger audience. This is perfect for larger businesses that have highly visible content, and products or services that can be seen in use.
  • Pitfalls:  Snapchat doesn’t currently have the capability to allow users to like and comment on each others’ rapidly disappearing content. So for now, influencers and representatives have to rely on their perceived influence, as it doesn’t foster the more personal engagement that users can find with other social media channels. And as advertising is available through Snapchat, it can end up being costly for smaller to medium-sized businesses.


Pinterest is a goldmine for audiences that are looking to get inspired. Try to remember a time before you’ve heard the term “Pinterest-style (wedding/party/living room).” It’s nearly impossible. That’s because this highly visual platform is an effective tool for users to curate their online experience by selecting highly visual content that helps them to create a series of mood boards featuring their favorite photos and products representing a common theme or idea, and all according to their taste.  


This means that they are more likely to be looking to purchase items or products that they find once they have been added to their curated collections. Why is this huge for businesses? Pinterest utilizes nearly every stage of the traditional marketing funnel to build interest, build relationships between the community of users and the businesses, and to lead potential customers to make purchasing decisions.

  • Great for: It’s great for products because often users want to create a custom list to shop from and Pinterest’s idea boards make products accessible and easy to shop.
  • Pitfalls: Pinterest has a weakness, and which is that it is all too easy for businesses to create spam that erodes user trust over time. Marketers need to be strategic about maintaining links about available products so that users can rely on them, and businesses can maintain credibility.

Finding the Balance in Social Media Presence

With so many options available, how do you know which is the right choice for your business?

Let’s take a look at a few steps that will help you determine some deciding factors to choosing the right option for your brand.

Step 1 – Figure out your goals for social media

This may be the most important step in any marketing strategy. At what part of the marketing strategy are you hoping to reach your audience? Determining whether you are trying to build engagement, or actively convert leads into returning customers will be your first step in deciding which social media channel is right for your business.

Step 2 – Define your target audience

Who do you want to engage with your brand? It’s so tempting to get ambitious here because it’s natural for businesses to hope to court as wide an audience as possible. But your best strategy here is to build a marketing persona and market to your target audience strategically.  Putting some research into who they are, what they would like, and what their needs are will help to determine an effective social media strategy.

Step 3 – Figure out where your target audience (and competitors) are operating online

What’s your audience doing online? And who (or what?) are they engaging with while they are there? This takes the strategy of defining your target audience to the next level. Using analytics tools, and A/B testing will help you to determine what SM channels your target audience (and competitors) are engaging with and will give you a clearer picture of how to narrow down your focus, and strengthen your social media strategy.

If you are trying to get your brand out there to reach your audience, you’ve got to know who your audience is, what they are looking for, and how to work with where they are looking online! Knowing the strengths and downfalls of the most popular social media channels will be the first line of attack in determining how to create an effective social media strategy.

If you need help determining how to best position your business in the ever-shifting market on social media, don’t be afraid to reach out. We stay on top of the latest in social media trends so that you can do what you do best!