5 Tips and Tricks for Personal Branding on Social Media

personal branding

Not that long ago you probably were sitting at your desktop computer on a website called MySpace.com, creating an account with the handle @iloveponi3s with a friend request from some guy named Tom. Fast forward to the year 2018. You probably have a variety of accounts on several different platforms, with more professional usernames and are still trying to figure out who Tom is. Much like you and I, social media has evolved tremendously since 2004. Facebook alone has seen a jump from 1 million to 2.2 billion monthly users. Because of this astronomical number, companies have gotten smarter and started funding marketing and advertising campaigns solely for social media.

While companies are using social media to market themselves, so are individuals. Your social media accounts can be considered an extension of your resume or profile. Here are some tips and tricks to successfully building your personal brand:

1. Pick Your Top 3 Platforms

With new social media networks emerging every day, trying to join all of them can be overwhelming and time-consuming. A good rule of thumb is to choose three platforms to focus your efforts on based on a few criteria:

1) A platform on which people you want to connect with are engaging.

2) A platform geared toward your particular brand (more visual, writing-heavy, etc.).

3) A platform that helps you accomplish your social media goal. 

Once you have decided which social media platforms best suit your needs, update them with current information and delete the others you have chosen not to work with.

Make this decision based off who you are trying to reach. If it is future employers, then ask yourself: what are they most active on or who is their target market? Using this tip will allow you to easily convey your message using the platforms that best suits your needs

2. Delete the Red Solo Cups

Consider all of your accounts extensions of your resume. I know partying is fun, but when making a post you should ask yourself questions similar to this: “Would I want my grandmother seeing this?” If the answer is no, then your potential boss probably doesn’t want to either. This does not mean refrain from posting pictures from social gatherings; it just means alcohol or other explicit activities should not be the focal point of the post or picture. On Facebook, if you are really wanting to show a group of friends a picture that may not be appropriate for your boss, create a Facebook group between you and your friends. There, you can share all types of pictures, memes, and videos without having to worry.  If you are curious as to what classifies as “inappropriate for work” check out this article on CNN about 10 people who found that out.

3. Share Posts About Your Interests

If we continue with the extension of your resume theme, future employers will be interested in knowing who you are as a person. They will want to know how they can relate to you or how your interests align with their company. So, for example, if you are a huge Game of Thrones fan, share occasional posts or articles about it – your boss could also be a fan, and it could be a bonding moment for the two of you to talk about.

4. Share Updates Regularly

Keeping your content current is very important. On a site like LinkedIn, potential employers look for information such as a college degree, previous employment, skills, etc. If you switched your major after Sophomore year from Biomechanical Engineering to Business Analytics, potential employers need to know this information. If it isn’t up to date, you could be getting messages from NASA versus Walmart. Keeping the content current will only increase your chances of being attractive to all potential employers. This article gives you four steps to follow when updating your LinkedIn profile based off where you have been and where you want your career to take you.

personal branding

4. Curate Your Own Content  

Yes, while sharing posts made by others is important, creating your own content is just as, if not more important. You must show that you are an expert in the areas you are claiming. For example, if you had an Instagram account that was intended to show off you as an interior designer, posting pictures of inspiration houses in which you had no part in helping decorate does not build credibility for YOUR design skills.

Finding the perfect balance between the two is key. Sharing personal photos is still very important. If you are trying to brand yourself as an interior designer don’t just post pictures of homes, show people that you have a life outside of your career. People like to feel connected to the accounts they follow and this will only help to increase your following with the interest in you and your design.

Here are just a few examples of content you should be sharing to really increase user engagement

– Practical Ideas: posts related to what you are trying to brand/promote. Depending on what you’re trying to do, this would include… ideas/tips on how to brighten up your fashion style, home decor, travel, etc.

personal branding

– Motivational: These types of posts are to get your followers more engaged in your page, to get them to “like” you. Spreading a little motivation or inspiration is sure to put a smile on their face. You could even start a weekly trend “#MotivationMonday” to start your followers week off positively. A great way to implement these types of posts is through the use of “stories” on Snapchat, Facebook or Instagram. Stories allow for a quick 10-second view of a post, this way you don’t have to mess up the aesthetic of your page.

– Moments in Your Personal Life: Brag about yourself, share a tender family moment, or just a photo of something you think your followers would enjoy seeing that is more personal.

personal branding

– Content: Lastly, content to help build your credibility. This should be the majority of your posts. This is where you show off to your followers what you do best. If you ’re an interior decorator you show off that house you designed, a real estate agent share your listings, fashion influencer your cute new outfit, whatever shows you doing your best you.

5. Study Influencers

YES! PEOPLE ARE GETTING PAID TO POST ON SOCIAL MEDIA! PAIIIIDDD!!! Wouldn’t you like that to be you? Study the popular page, it won’t take long until you stumble upon a user that has over ten 10K followers. Look at what they are doing and use it as an inspiration. If you like certain aspects of the account that you see, you can integrate them into your own page while still being original. For example, on the platform Tumblr, accounts will use consistent filters. By that I mean all of their photographs will have the same kind of color schemes or noticeable gradients to them. Or, if it is a more textual based platform like Twitter, their posts will have a consistent tone of voice.

Check out multiple accounts and gather ideas about things you like and even things you don’t. Find what works for you and what will make you feel like you are accurately representing yourself and your brand. Here are some influencers I follow:

Instagram:

@doyoutravel is a great account for the wannabe adventurer.

Love interior design? Check out @beckiowens  

Want a combination of fashion and travel? Check out @isabellath this girl might live the coolest life ever.

Twitter:

Brooke Hammerling, @brooke, is a PR maven who’s account is a perfect example of a balance between professional and personal content on Twitter.

Big on business? @fredwilson is a businessman, venture capitalist, and blogger who actively uses Twitter.

Facebook:

@galmeetsglam is a great Facebook fashionista to check out.

One of the 1984 Apple marketers @guy is the person to follow if you’re fascinated by the tech world.

Creating a personal brand on social media is not a cake walk. It requires a lot of thought, attention to detail, and research. It is not about what you look like, it is about who you are, and what your beliefs, goals, interests, and aspirations are. People will be drawn to you on social media the way they are drawn to you in person if you have accurately represented yourself. With time and dedication, you will have your pages up and running successfully before you know it. Just remember to keep this advice in mind along the way.

Have any first-hand tips for building up your personal brand online? Let us know in the comments below!

15 Content Challenges That Marketers Struggle With

Putting out amazing, value-driven content on a consistent basis can sometimes be a struggle. When you factor in every consideration of targeted messaging, engaging topics, SEO-optimization, relevant visuals & information, and the occasional bout of writer’s block, content marketing challenges tend to come up.

Every content marketing team has its strengths and weaknesses, with different challenges as a result. However, there is some information out there in the industry for what the biggest challenges in content marketing are.  To get some insight, SEMRush and The Content Marketing Institute recently teamed up in order to survey more than 1,800 writers, strategists, editors, PR specialists, and marketing managers to find out more about the struggles they deal with regularly.

Take a look at their complete infographic on their findings below, and check out their website for even more on the matter.

Content Marketing Challenges

 

What are the biggest challenges you’ve faced in content marketing? Drop your thoughts in the comments!

Artists We’re Crushing On: Designer Appreciation Part 7

amazing designers to follow

We have the utmost respect for the crafters, letter-makers, and inspiration shakers out there. In this ongoing visual series, we wanted to give due props to the artists, creators, and designers we’ve taken note of lately. Thanks for making stuff beautiful!

Natalia Maca

Instagram: @natalia.maca

Natalia Maca is a UK-based digital “illustrator, designer, and explorer.” With an Instagram channel that’s super easy on the eyes, we’ve been visiting over and over to get a glimpse of the cool and muted palette of her work. Natalia specializes in editorial illustration, publishing, advertising and T-shirt design, and she tends to have a slightly surreal look to her many amazing projects.

Andrea (Mky)

Instagram: @i.am.mky

We’re big fans of anyone that can take simple words and turn them into a work of art – for wordsmiths, it’s like the perfect two-fer. Romanian designer Mky’s specialty is in crafting incredibly stunning logo design and lettering. With cute fonts, design accents, and color choices, she’s got a great style that really has a voice of its own.

José Parlá

Instagram: @joseparla

José Parlá is a fairly well-known graffiti artist, street artist, and muralist that we’ve been keeping up with. His use of cotton candy color schemes, fluffy paint swatches, minimalistic detail and dreamlike style, we wish we could hire him to paint up our office walls. For now, we’ll just visit his Instagram page to get daily motivation that inspires a deep breath.

Katie Daisy

Instagram: @katiedaisy_artist

Katie Daisy’s name is perhaps the most perfect name matchup in history. With her passion for painting large, vibrant wildflowers and other bits and pieces of nature, she certainly lives up to the name. With beautiful detail and often large-scale works, Katie’s paintings make you feel as though you’re in a crisp and clean meadow.

Juliana Horner

Instagram: @claropsyche / @vesperucca

Who said makeup art wasn’t inspirational? Juliana Horner’s bright, color-popping makeup looks are the refreshing boost we need in the morning. While never able to replace the energy burst that coffee brings, her innovative and creative makeup looks are bold, daring, and absolutely beautiful. Also, how does she do those seamless lines?!

 

What artists, designers, or creatives are you into right now? Let us know in the comments below. You can also see all of our other designer shout-outs here!