Video has rapidly become one of the most effective content marketing mediums consumed today. With consumers leaning more toward visual media that’s accessible, entertaining, and informative, we’ve got to step it up in the marketing world in order to help the brands we represent truly shine.
As marketers, we’re usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing and in various forms. Take a look at the impressive impact video has had on marketing in the infographic below from The E Word.
Here are some of our own favorite takeaways:
- Adding a video to your website can increase the chance of a front-page Google result by 53 times.
- Video content has been shown to increase CTR by 2-3x. 82% of marketers view video as highly effective in email campaigns.
- 71% of marketers say that video content outperforms all other content when looking at conversion rates. 46% of people say they would seek more information after viewing branded video content.