While many industries can slow around the holiday season, sales and marketing are hustling away for holiday shoppers.
Sales and marketing are the driving forces behind the stuff you purchase as gifts during this time of the year. Without us, you’d never know that you needed to get your Aunt that goofy-looking bear claw back scratcher or pick up that absolutely wonderful custom bath mat for your little brother. So, you’re welcome.
As we’ve been digging around and doing our annual end-of-year reflecting, we thought we’d share some interesting and intriguing stats, trends, and figures in marketing, shopping, and buying during the holidays.
- 56% of brands using an emoji in their email subject lines had a higher unique open rate.
- Adobe released a report forecasting online holiday sales to reach upwards of $107.4 billion in 2017.
- One-third of shoppers report holiday weekend purchases were driven by promotions.
- 54% of consumers would share their email address in exchange for lower prices.
- A survey from VigLink found that, where they are most likely to gather information about holiday purchases, the top choices were
- friends (58%)
- reviews on a company’s website (46%)
- reviews from third-party sources (blogs, forums, etc) (38%).
- 64% of smartphone shoppers turn to mobile search before heading to the store.
- 75% of consumers are more likely to buy from retailers that personalize content to them.
- In 2016, holiday season desktop retail e-commerce spending in the United States amounted to 63.1 billion.
- An October 2016 survey found that despite increasingly earlier sales promotions, the majority of online holiday shoppers were planning on starting their shopping in November of that year.
Our main takeaway? Holiday shopping is no joke – get in and get it done early.
If you’re in marketing, we’d love to hear what you found the most interesting from this list – drop us a line on Twitter!