October is ripe for well-intended Fall-centric puns, a barrage of emails boasting flash sales and seasonal promotions, paranormal-inspired video content, social contests around pumpkin spice lattes, and brands vying for the attention of your everyday consumer. It goes without saying, but some definitely do this better than others. Without further ado, here’s our roundup of some of the top brands working Halloween in their favor (the right way) this year.
Without further ado, here’s our roundup of some of the top brands working Halloween in their favor (the right way) this year.
Best of Video: Mars
There’s nothing that says dedication to great marketing quite like a carefully-calculated series of weird, spooky short films. Mars, the company behind many of our all-time chocolatey favorites, does not disappoint with the elaborate, often eerie mini-movies that make us equally creeped out and craving more candy. Here’s the clip for Skittle, “Floor 9.5.”
Best of Social: Burger King
Sometimes feuds are childish, and sometimes they help you drive more sales. It’s just business. In the latest episode of the battle between Burger King and McDonald’s, the King has a new campaign offering free Whoppers to the first 500 guests donning full clown gear: #ScaryClownNight. In select cities, you just have to show up between 7pm and closing wearing a creepy clown costume on Halloween night and you’ll get free food.
The chain is, of course, also encouraging participants to post all their getups online using their #ScaryClownNight.
Best of Mobile: Iron Maiden + Angry Birds
This is one of those partnerships that sound absolutely ridiculous in theory, but in practice makes so much incredible sense. Angry Birds and Iron Maiden have teamed up to create a complete mobile game that’s themed around Halloween. With a new setting on a “heavy metal” island, the new game features Iron Maiden’s “Eddie the Head” and centers around each album the band has released to date. When you really think about it, it’s quite a spookily genius move for both.
Best of Experiential: TopShop
Okay, so we may or may not have already binged the entirety of the newest season of Stranger Things, but that doesn’t take away from our excitement for this campaign. At its flagship store in London, Topshop is hosting a crazy clever, in-store experience to go along with a ‘Stranger Things’ pop-up for the season. Fans and visitors can step inside Joyce’s living room, take a look at the Hawkins Laboratory, and even peer into Will Byers’ secret forest hideout.
What have been your favorite seasonal campaigns of 2017? Drop us a comment on Facebook and get the convo started.