If you’re just starting out in the marketing world or are searching for something you think you’re missing, you’ve landed yourself in the right place. You’ve just found some expert advice on ways to avoid mistakes in digital marketing. There’s a lot to test, a lot to measure, and a lot of simple mistakes to be made. We’re here to help you get on the right track and kickstart your marketing efforts.
When was the last time you blogged? From a customer perspective, if I stumbled upon your blog post and thought it was wicked… I decided to look into things and saw the last one you posted was 3 months ago, I probably wouldn’t look further. The internet is moving faster than the speed of light so you have to run with it. Reflect on your SEO value and progression, because quality shines.
Budgets can go far, but so can time. You can use it wisely. Every second counts. Make the most of what you have, the short snappy motivational messages can go on. But seriously, you have many resources online to self-learn and top them skills up, so go use them!
- To avoid acting this way, you could create a content calendar, that way you have everything you need, neatly spread across the month. That’s you can look into where and how you can spend your money.
- Spend time when creating your eye-catching headlines, you can pull readers in with a slight change of structure. This will completely change the way people see your blog.
- Proofreading and bad grammar are also a big issue when it comes to skimping time, we use things like Grammarly (one of our best friends).
People are on your page because they set out to learn something, so make it beneficial to the reader and they will start to value you as a brand. Educational content is the main destination, with videos, pictures, infographics, and slideshows – if it’s easier to read the better! The more time people spend on your page, reading or getting lost in your illustrations, the better for your retention progress. But, you only have about 15 seconds to grab them, so GO GO GO!
You’re also trying to build brand awareness, right? That’s a tough one. It takes time and care, which is what you will gain from this post. You don’t just reap benefits from building your brand, but it’s also very important. You’ll be at the top of your readers’ minds, and should be their ‘go to’, you create the foundation to expand, and you can finally be recognizable.
Be careful out there, you now have add-ons like the SEMrush which provides an audit of your blogs in shares, other readers time spent on the page and views. The biggest benefit for you to take away from this is to make your content timeless, the content needs to have a long shelf life, so all your efforts of brand development last longer.
Social Media Loving
Relatable? I’ve sure seen it, and there’s something quite sad about it – it’s just not getting enough love. To progress and create a social media presence, you need to care for it and nurture it. Some things are so simple, like cross-posting, you may even have different followers across different channels, so go please them all. But this may not fit your brand personality.
You have other options like loving who loves you – show your appreciation to your fans, after all, they are your followers. Entertain them. This could be questions to hilarious videos of acting silly, just do it for the likes.
Listen to them. Monitor what they like and give them everything you’ve got.
There are plenty of resources every digital marketer has access to and plenty of people that can help you to optimize your website for mobile. You may find that 20-50% of visitors to your site are coming from a mobile device, it’s 2017, you need to get this done ASAP! Just imagine if someone ended up on your website, but just came from a mobilized competitor, then chances are they’ll just go straight back.
The best thing is, there are converters that will make it super easy for you. We recommend using the likes of Google’s Mobile Friendly URL Tool, or DUDA, which is a platform for mobilization but also offering website personalization tools. This way, websites are easier to navigate and we all appreciate them. In the words of our own Growth Hacker, Faye: test, test, and test again.
It’s a two-way street in this business, my friends. Comments, emojis, love, a small thank you, they all go a long way. And where there’s a hack, there’s a tool. However, don’t forget that monitoring is crucial here, if it doesn’t work, change it. One more time, there’s a tool. If you decide to use automated messages, then a slight change once a week will make the audience recognize, you ain’t no robot.
Another thing: never shy away from negative comments. They need to be addressed, and most of the time criticism can be taken as constructive feedback. Go and confront your fears!