20 Remarkable and Inspirational Quotes by Powerful Women

We’re a #GirlGang inspired by strong women. Some of our favorite blogs, communities, resources, and websites are run by women, and it’s just not shouted about. If you look around your office and only see men, you should probably have these quotes on your desk every day (or rethink your work situation, maybe).

Thankfully, we have a history of incredible female poets, creatives, entrepreneurs, singers, and novelists, to remember their success, and learn and grow from. In our recent post about fighting sexism in advertising, we noticed it is a slow process of change due to an ugly past of discrimination, but things are still shifting in the right direction.

For decades, our role models have looked up to these women, trickling the empowerment down through the decades. Now, we see powerful women dominating the US net worth of $19 trillion and owning more than three-fourths of the nation’s financial wealth. Round of applause, please.

Here are some top-notch quotes by some badass women in history that will surely inspire you:

“You can’t expect to just write and have visitors come to you. That’s too passive.”  – Anita Campbell (Founder & CEO of SmallBizTrends)

“Working hard on the right thing is probably more important than working hard” – Caterina Fake (CoFounder of Flikr)

“Entrepreneurship is the last refuge of the trouble making individual.” – Natalie Clifford Barney (American Playwriter)

“Don’t be like the rest of them darling” – Coco Chanel

“We may encounter many defeats but we must not be defeated.” – Maya Angelou (American Poet)

“You are more powerful than you know; You are beautiful just as you are.” – Melissa Etheridge (Singer-Songwriter)

“Doubt kills more dreams than failure ever will.” – Suzy Kassem (American Writer)

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” – Sheryl Sandberg (Chief Operating Officer at Facebook)

“As a woman, I have no country. As a woman, my country is the whole world.” – Virginia Woolf (English Writer)

“You must do the thing you think you cannot do.” – Eleanor Roosevelt (Former First Lady of the United States)

“People don’t care about your business, they care about their problems. Be the solution that they’re looking for.”  – Melonie Dodaro (CEO Top Dog Social Media)

“My whole career has been one rejection after another and then going back and back and pushing against everything and everybody. Getting ahead by small, ugly steps.” – Joan Rivers (American Comedian)

“Aerodynamically the bumblebee shouldn’t be able to fly, but the bumblebee doesn’t know that so it goes on flying anyway.” – Mary K. Ash (Businesswoman)

“Dear optimist, pessimist, and realist: While you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!” – Lori Greiner (Inventor, QVC host and ‘Shark Tank’ investor)

“The comfort zone is a nice place, but nothing grows there. Take the leap today and start your business!” – Caroline Cummings (Tech Entrepreneur)

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead (Cultural Anthropologist)

“I never dreamed about success. I worked for it.” – Estée Lauder (Founder of Estée Lauder Cosmetics)

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” – Arianna Huffington (Editor-in-chief of AOL/Huffington Post)

“The question isn’t who is going to let me; it’s who is going to stop me?” — Ayn Rand (Novelist)

“If you’re not making mistakes, you’re not making decisions.” – Catherine Cook (CoFounder of MeetMe)

What are your favorite quotes from powerful, incredible women? We’d love to hear them in the comments below!

New to the Team: Meet Our Adwords Guy, Martin!

Hey there! This is Martin speaking – I am 24 years young and my origin is in Austria (not Australia – no kangaroos) on a beautiful lake called Attersee.

My focus of education is in the field of online marketing, and I like to track data and improve them constantly.

I have already been working in advertising agencies, as well as in startups, so I’m used to working in small teams and learning by myself to get the best out of a challenge.

From a personal perspective, I am really into sports.

On a regular basis, I play tennis tournaments and go skiing all the time – Austrian, you know. I also like to try out new things like surfing, climbing, canyoning and race biking. Next up: kitesurfing… anyone out there?

Additionally, I got educated as a paramedic in 2012. Since then I have been driving voluntarily with the ambulance in Austria to help as many people as I can.

Traveling is an important part of my life. I’ve seen the Dominican Republic, done a Sweden Exchange Semester, went to Canada for Helicopter Skiing, seen all of Europe, and now have ended up in Barcelona.

Cheers!

It’s World Emoji Day! Top Head Nods & New Previews

Modern day hieroglyphics? Adorable communication images? Contextual, emotion-filled graphics? These are all phrases that may (or may not) be used to describe what emojis are for us today. A language all in their own, emojis have sparked the interest and incessant use of everyone using a smartphone or social media site, and even have their own worldwide day of celebration.

That’s today.

World Emoji Day is all about the joy of using emojis to communicate without the need for words. So, who’s in on the celebration? Here are some of the best and most noteworthy acknowledgments:

The best head nod of all? Apple is introducing some brand new emojis to the ever-growing list later on this year! We hear the roster will include a lot more diversity, animals, creatures, and (of course) emotions. Hopefully, that’ll come with a helpful searching option, too…

Did you know…?

How are you celebrating Emoji Day? What’s your favorite of the bunch? Comment below or share your favorite string of emoji characters with us on Twitter

Leave Your Sexism at the Door: How Recent Ads are Battling Sexism

A recent article by Marketing Week stated the unfortunate reality that sexism towards women in advertisements hasn’t really improved in a decade, only changed with the times. In fact:

The percentage of women in ads in 2006 was 33.9% and that has risen only slightly to 36.9% in 2016, while men have only slightly moved from representing 66.1% of characters in 2006 to 63.1% in 2016.

As a women-run company ourselves, this hits very close to home and honestly isn’t too shocking to hear. In our own experiences, sexism in the digital world (and beyond) has made progress, but not nearly as much as you’d expect for it being 2017. Long gone are the days where advertisements regularly looked like this:

Source: Thought Catalog

But, even just last year in 2016, advertisements like this were put into circulation (thanks a lot, PETA):

Advertisements You Wish Were Never Made

Tools are abused to portray and shape our world and thoughts, and since the dawn of advertising, media outlets have been used as a way to make women look helpless, confused, and easily hysterical – condemned to the kitchen, attached to the kids, or standing behind the men in leadership roles.

Here are just a few of the incredibly ridiculous ads that have been used over the decades, prompting the kind of toxic masculinity and anti-feminist behavior we’ve worked so hard to stifle.

Really? 

Source: Thought Catalog

No wait, is this serious? 

Source: Amusing Planet

This passed the approval process? 

Source: Thought Catalog

Okay, come on, now…

Source: Makley Image Archive

Feminist Game-Changers: Leading by Example

However, it seems after the Cannes Lions International Festival of Creativity, examples of industry changing campaigns and the ones leading them are really being recognized.

P&G is a shining example of brand awareness and change for the better, took notice when their CoverGirl was seemingly consistently “too skinny, too monolithic in terms of being blonde-haired and blue-eyed, and too white.” Essentially, not at all what most women can identify with in reality. They instead changed to feature two powerful, beautiful representations of womanhood – Queen Latifah (rapper, actress, singer and producer) and Ellen DeGeneres (popular comedian and talk show host) and saw dramatic improvements in their consumers’ brand perception (not to mention improvements in just being better people and a company overall).

Facebook, Google, Twitter, and Johnson & Johnson have also set examples in their industries as they reimagine and rework their marketing strategies to combat these outdated and harmful stereotypes.

We’re obsessed with the #WomenNotObjects campaign, which aims to end objectification in advertising and support those brands that are working to empower women every day. With their promotion of a positive message, along with many other organizations stepping up and making a change, we may very well get somewhere.

Perfect Examples of Change on the Rise

In a world that is so seemingly battling stagnation and revolution, there are several companies that have taken steps far beyond the rest in terms of shattering that f*$%ing glass ceiling.

Carl Hardee of Carls Jr. decided to ditch women in bikinis…

Audi went pro-feminism:

And, of course, the beautiful symbol that is Dove:

Us girls have to stick together and show them who’s boss! We will forever be celebrating International Women’s Day (read our recent article here). What is your absolute favorite feminist advertisement in recent history? Drop it in the comments below, or on our Facebook page. Otherwise, get in touch, we would love to hear from you!

Instagram: The Ups and The Downs

As Instagram introduces yet another useful feature, the Archive, we reflect on the utter brilliance this particular app has brought to the business world. But with good stuff, there’s a small reminder of the times it can be used terribly. So, let’s take some time to appreciate the development of this incredible, versatile and applicable application and what it can do to your business.

The Ups to Instagram

Out of Sight, Never Out of Mind: The Archive

The Internet is loving it, we’re loving it. Who wouldn’t love it?

Just swipe one away if you wish, no need to delete, because that would be horrific. With the Instagram Archive feature, you can hide images you’re maybe not sure on, and if you wish to switch, just bring it straight back in.

Source: The Verge

 

This is a real positive strategy for testing your image succession. Use this to compare posts, and judge your followers’ preferences right next to each other. You can also monitor your overall front page, making sure every image intertwines with the previous, and if it doesn’t, well, just archive it for now!

Maybe it’s time for a spring clean – this way you can highlight your best ones, but it may also be nice to look back on pictures from the past.

To archive a post you’ve already shared, tap “…” at the top of the post and choose “Archive.” You’ll still be able to see it when you tap the Archive icon in the top right corner of your profile. – Life Hacker

Archiving is the present and forever, and one of the best apps of our century has just stepped up with it, phew! Maybe this calls for a blast from the past or progression feature!

 

 

 

 

Instagram Means Business!

Auto, tech, fashion and mobile groceries. There are tons of startups – freelancers, the lot. Instagram sails with you through your ventures and offers small tips on when to promote, also offering analytic reports of the month. Have a look and get inspired by the success stories.

 

Success Story 1 – Skol

 

Source: Success: Skol

 

 

The Goal: 

To create the Synonym for Sun, planning to increase awareness of its brand as the beer of summertime and Carnival period, the biggest celebration in Brazil.

The Solution: 

Skol created campaigns focusing exclusively on the Instagram stories feature. By creating short snaps, they offered a more immersive experience by expanding to the entire screen, focusing the audience’s full attention on the brand.

The Result: 

Extremely positive. Their ad recall increased by 29 points, remaining across their preferred age group. They hit their goal with a 3-point rise regarding the number of people, primarily being women, who saw Skol as the beer most closely tied to summer.

 

 

 

Success Story 2 – Blibli.com

 

Source: Bliblidotcom

 

 

The Goal: 

To boost the brand and business. Blibli.com simply cared to raise awareness of the brand and third party weekly product promotions, all the while encouraging traffic to their website.

The Solution: 

They used Instagram’s ads located in stories, looking to generate top-of-mind awareness. Structured promotional themes were shared throughout the weekdays creating a high-impact approach featured products.

The Result: 

Very successful. They saw a 22-point lift in ad recall and a 7-point lift in message association amongst their target audience. Also seeing success with almost 5,000 incremental conversions as a result of its ads in stories.

 

 

 

Success Story 3 – Stance Socks

 

The Goal:

A forceful launch. Stance Socks, on a quest to generate exposure for their new product line of Star Wars socks. They mainly focused on the return on investment into their brand exposure, whilst increasing sales specifically over the holiday periods.

The Solution:

The team campaigned with a series of link and carousel ads, built around inventive photos. Stance sensibly referenced film captions and hashtags to invite engagement and discussion. Using the Shop Now button on the ads, the customer was lead to a specific landing eCommerce page on the company’s website.

The Result:

An impressive return. The campaign took force with both movie fans and footwear fanatics, boosting the return by a powerful 36%.

Sources, from left to right: Skol, Stance Socks, Blibli

 

 

The Creative Features

Instagram is down with the trends; in fact, they set the trends. Apart from kind of adapting the facial features from Snapchat, of course, but that was inevitable (and hey, we have it all on one platform now). They offer the whole package – location, stickers, hashtags, time and place, and used correctly, you are only inviting more customers to your main page.

Our favorites:

  • The discover people option. Find people you had never heard about based on your liking preferences.
  • The facial filters. You can be a scientist or a koala, depending which day of the week!
  • The Rewind. Play around and rewind your time.

Source: Make Use Of

Being able to customize your pictures with fun, branded scribbles or the latest Pride celebratory rainbow pattern is by far the best way to get creative now with your snaps. Creativity is engaging. Engaging stories lead to your story ends up at the beginning of your viewers” story-watching priority whenever you post. So, the more capturing the better.

Let’s not forget about the starting flair — the filters. Probably the most difficult option to choose from, as they’re all so appealing! Consistency reflects the page’s style, and remember first impressions are everything! Ah, Instagram.

Understand Why Instagram Is The Bee’s Knees

Now, there are some things we all should know about the fantastic possibilities and historical events that have been covered on Instagram before we move on. Take some time to appreciate these things here.

As for you digital marketers and social media specialists out there, detail is critical. With some minor research, you can find tons of tips to really make an impact. For example, hash tagging, mentioning, the stories, online and offline merging and reviewing your competitor’s profiles every so often. Read more here on how to setup your account, showing your best pictures and focusing on your customers.

The Downs of Instagram

Non Affordable Mistakes

With that in mind and enough attention to detail, you could save your mistakes for never. There is a lot of value to be added to your profile to grab your followers attention. There are also a lot of competitors who hold the key to this information, so you really can’t afford to not be in the know.

Instagram is photography, so having an amateur photographer selling your products may not be the best option. If you are selling your unique product through photography, you should nail the lighting, this goes with saying, use your flash wisely and correct the angles.

If you compare images across successful and unsuccessful accounts – you will see some prime examples of why these pictures just aren’t cutting it. You can see some terrible examples here. And some rather fabulous ones here.

Where’s the yogurt? Source: Pink Berry Swirl from Soldsil

There’s a trick to Instagram, you need to love it, you need to love your followers and love your competitors, love your product and take a good picture of it! Your content needs to be engaging, relatable to your audience and regular. With these three delivered, you’ll be a pro in no time.

See the difference? Source: ASOS from Vend

 

The “Instagram Face”

The unfortunate shift of society into ‘The Face of Instagram’ has seen a disturbing change of usage across marketers. Corporate Social Responsibility (CSR) should be within social media business strategy. Due to some sectors pushing products that shouldn’t necessarily be targeted at some audiences, for restriction purposes. This should not be abused but adapted to make efforts to your customer’s values. There are plenty of guides to help you take the right path.

Let’s look at Out of Africa, the company who not only do more than just sell high-quality shea butter skin care products; they also help improve the quality of life for West African women and children. Proceeds are donated to education medical care and cooperatives that create Women’s jobs in West Africa.

Advertisements Galore

When entering ‘Instagram’ into Google, we are presented with the 4 top searches, and surprise! In order it’s:

  • Kim Kardashian
  • Justin Bieber
  • Rihanna
  • Miley Cyrus

However, not pinpointing but maybe pointing the pinky finger, it seems particular celebrities haven’t been complying with the FTC guidelines (Federal Trade Commission) in the world of freebies.

Take care of your sponsorships! Instagram offers analytics to monitor advertisement, showing the weeks progression, a beautiful history presentation, your most popular posts, past promotions success, best promotions to use, when and where, visitor traffic and so much more! So you have no excuse not to optimize on this channel. Here are some tips from the experts themselves.

So, it goes to show Instagram is more than meets the eye. You can essentially grow a business empire for whatever your needs be, show the whole world the new car you just bought, or better yet, store your whole pictures bank. It really does have a use for anything. Go, follow your dreams!

Click here to create your new Instagram business account, and let us know if you need any help along the way.