Instagram’s New Logo Kind of Sucks (Here are Some Better Ones)

Are you a fan of Instagram’s newly unleashed logo design?

Because we aren’t. (Hey, just being honest!)

Don’t get us wrong, we LOVE Instagram as a platform and this redesign does not change that. BUT, an app icon design is absolutely mission critical to branding and customer perception, and for a company that promotes a passion for the beautiful things in life, this design is surprisingly… unexpected.



The company’s official blog release states…

“The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”

Pretty soon after this announcement, the Internet went a little crazy with a lot of displeased feelings. And, rightfully so in our minds — the company presented a video on how they narrowed things down before selecting the new design, and just about every other design would have been better than what they went with.

Paste Magazine shares 20 of the best unchosen designs:

SIGH. What could have been…

Which design would you have chosen for Instagram’s new logo? Or, are you stoked about the redesign? Let us know below in the comments – we’d love to hear from you!

The Warriors Are Champions (In Branding Too)

“Strength in Numbers” is a motto that pretty much everyone in the Bay Area (and beyond) are now aware of, and that’s no coincidence.

The Golden State Warriors, who have been famously destroying NBA teams left and right, recently enlisted the help of Goodby Silverstein & Partners to ramp up their branding game to match their playoff-winning mentality (can we get an ‘amen’ for Steph Curry?!).

This article from Ad Week sums it up perfectly:

GS&P, which is perfect for this kind of work—given its well-known design chops, and its years of working for the NBA itself—took the team’s existing slogan, “Strength in Numbers,” and built a new logo for it. The “M” in “Numbers” is signified by a tally mark for the number 5—a reference to the Warriors seeking their fifth NBA title this spring.

The logo is appearing on everything from T-shirts to billboards, and the tally marks are being used in ads to celebrate lots of different Warriors numbers—like their record 73 regular-season wins this year, Stephen Curry’s 402 three-pointers, the 120-decibel noise level in Oracle Arena (the loudest in the NBA) and more.

As far as campaigns, this one packs a punch of community, authenticity, pride and unification that is the true essence of the team itself. In short, WE LOVE IT. And as a larger piece, the campaign encourages the deepening bond and fierce loyalty of Warriors fans by highlighting real people in the community, from young to old.

What do you think of this freshly-launched branding for the Warriors? Let us know in the comments below!

Read more via Ad Week.