Mailchimp Templates We’re In Love With

 

Let’s be real here — we do a lot of email marketing. A lot. 

It’s not just for show, either. No matter the end-goal, email communications and content marketing are hugely effective tools for driving results, especially when implemented in a strategic way.

Don’t believe us? Well, it just so happens that:

  • 77% of ROI comes from segmented, highly targeted email campaigns. (DMA)
  • B2C marketers who leverage email and marketing automation have seen conversion rates as high as 50%. (eMarketer)
  • Revenue for B2B marketing automation increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. (VentureBeat)

To our pleasure much of our email marketing is done through Mailchimp, a platform that we’ve grown to absolutely love, adore, admire, and any other positive adjective you can think of.

Depending on the specific company or use-case, there are dozens of pre-made templates to get started with, improve upon and optimize for any need — here are just a few of our favorites:

Photo-Friendly: “Avant-Garde”

Photographers and graphic-dependent organizations can find their dream email within Avant-Garde.

Blending a beautiful balance of words, images and a quick (yet mighty) call-to-action, this format is as readable as it is visual.

Plus, the makers of this template made a few variations to fit your photo needs.

Plain + Simple: “Minimal”

The name really says it all – Minimal is a simple template for personal (or corporate) blogs. Perfect for presenting content, this template is ideal for a heavy focus on writing while cutting right to the chase.

If your audience consists of technical pros or other, less visual folks, we recommend testing this one out.

Selling Stuff: “Boutique”

Who needs wordy emails when you’ve got amazing products to show off? With an emphasis on imagery above the fold, with a simple module for other offers below, Boutique is an amazing template that is ideal for your retail or eCommerce needs. Bold, beautiful, clean and straight to the point.

Newsletter-Worthy: “Pop-Up”

Email newsletters are, hands-down, one of the best ways to interact with customers, let them know what’s up and keep them in the loop on important happenings. We LOVE the simple, digestible format of “Pop-Up” to display brand elements, imagery and newsworthy bits.

What are your favorite Mailchimp templates? Send em our way!

How to Build Brand Case Studies That Drive Growth

As marketers and storytellers, we believe wholeheartedly in the power of a company story; a narrative that is totally unique to its own brand. Getting that narrative out into the world in an open, comprehensive way is key to reaching customers and developing great experiences beneficial to your company.

For many industries, case studies can be the ideal soft-sell approach to communicating your product or service offering. Expertly-crafted case studies of your client history and past projects can:

  • Help distinguish how valuable you are compared to competitors in your space.
  • Clearly communicate your vision, values and products/services with real use cases.
  • Put highly qualified potential leads in the shoes of your current, successful clients in a way that is more authentic than basic reviews or testimonials.
  • Show appreciation and loyalty to your current clients, and put your company back in their top-of-mind for future projects.

We’ve got skills when it comes to crafting up informative, digestible studies to drive real growth, no matter the industry at hand. What’s the secret? A tried-and-true process that works flawlessly.

Step 1: Figure out your goal.

You can’t make it anywhere without narrowing down the reason(s) for the journey, which is why we have to reiterate the importance of having a clearly defined goal before jumping into the creation process.

 

(GIF via hollylooyablog.blogspot.com) (GIF via hollylooyablog.blogspot.com)

 

Are you looking for downloads? New sales leads? Fresh informational marketing content? It doesn’t matter to us what the goal is — just kidding, we care a lot — as long as it’s decided upon well ahead of time. Defining your purpose for putting together a case study will greatly affect how you develop it moving forward.

Step 2: Craft up some solid questions.

Asking the right kind of questions in the right way can mean the difference between receiving truly powerful, value-driven information from your clients, and receiving emptier words that don’t mean much in the grand scheme of things. Do research and spend time on how to word questions in the most effective way; it’s well worth the effort.

 

(GIF via ucresearch.tumblr.com) (GIF via ucresearch.tumblr.com)

 

A bad question: Why did your company need marketing help?
A good question: What challenges in your business/organization or industry influenced you to look for a marketing solution?

Once your questions and prompts are fully fleshed out, we recommend using a service like WuFoo or Google Forms to send out to your clients in an easy-to-follow survey format.

Step 3: Ask real nice.

When reaching out to your clients in reference to building a case study, be the most appreciative, nicest person you’ve ever spoken with. Seriously, niceness earns points. If you want people to do something for you (like answering several hefty questions about your business relationship), it matters even more.

 

(GIF via reddit.com) (GIF via reddit.com)

 

It really boils down to a “you scratch our back, we’ll scratch yours” type of situation. Make it clear that not only is this content marketing for your own company, but an opportunity to spread overall awareness about their brand and services as well. It’s a win-win!

Step 4: Work with what you’ve got.

Let’s be honest with ourselves here — people don’t always provide the most helpful answers when filling out surveys. If asking nicely to answer key questions fully and completely (to the best of their ability) doesn’t quite yield the results you were looking for, get a little creative.

 

(GIF via reactiongifs.com) (GIF via reactiongifs.com)

 

Chances are that, even if the full information isn’t provided, enough data and content is there to piece together strategically. Do your absolute best on your own with what you’re given; then if needed, send off your drafted copy to the client for approval before continuing, just to give you both some piece of mind.

Step 5: Get the design down.

The information is everything, but can be rendered pretty much useless if it’s coupled with a poor design. Trust us, no one wants to look at, or read, an ugly graphic design mess. Take the time to invest in a high quality, super sharp-looking piece of content that reads beautifully, and you’ll see the difference in response to your final piece.

 

(GIF via prophet-of-the-booty.tumblr.com) (GIF via prophet-of-the-booty.tumblr.com)

 

Keep your end-goal in mind when designing, or working with a designer on, your final case study PDF. Design elements will greatly influence where your reader’s eye is drawn, and how they connect main ideas, solutions, and other information in your case study.

Step 6: Syndicate and wait.

The final step in the process is to publish your fully finished, beautified case study for the whole world to enjoy. Of course, we recommend first shipping off the final product to your client BEFORE any major syndication begins to keep everyone in the loop and happy. Once the all-clear is given, promote the sh*t out of that case study.

 

(GIF via gifbay.com) (GIF via gifbay.com)

 

Proper syndication in our eyes includes: a formal space on your website, dedicated blog post, inclusion in upcoming emails or newsletters, sharing to all social media pages, and then monitoring all of the engagement and new leads that come in as a result.


Want to see some examples of the case studies that we’ve done for clients? Check out these. Or this one. Curious to get started on your own case studies?