Let’s be real here — we do a lot of email marketing. A lot.
It’s not just for show, either. No matter the end-goal, email communications and content marketing are hugely effective tools for driving results, especially when implemented in a strategic way.
Don’t believe us? Well, it just so happens that:
- 77% of ROI comes from segmented, highly targeted email campaigns. (DMA)
- B2C marketers who leverage email and marketing automation have seen conversion rates as high as 50%. (eMarketer)
- Revenue for B2B marketing automation increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. (VentureBeat)
To our pleasure much of our email marketing is done through Mailchimp, a platform that we’ve grown to absolutely love, adore, admire, and any other positive adjective you can think of.
Depending on the specific company or use-case, there are dozens of pre-made templates to get started with, improve upon and optimize for any need — here are just a few of our favorites:
Photographers and graphic-dependent organizations can find their dream email within Avant-Garde.
Blending a beautiful balance of words, images and a quick (yet mighty) call-to-action, this format is as readable as it is visual.
Plus, the makers of this template made a few variations to fit your photo needs.
Plain + Simple: “Minimal”
The name really says it all – Minimal is a simple template for personal (or corporate) blogs. Perfect for presenting content, this template is ideal for a heavy focus on writing while cutting right to the chase.
If your audience consists of technical pros or other, less visual folks, we recommend testing this one out.
Selling Stuff: “Boutique”
Who needs wordy emails when you’ve got amazing products to show off? With an emphasis on imagery above the fold, with a simple module for other offers below, Boutique is an amazing template that is ideal for your retail or eCommerce needs. Bold, beautiful, clean and straight to the point.
Email newsletters are, hands-down, one of the best ways to interact with customers, let them know what’s up and keep them in the loop on important happenings. We LOVE the simple, digestible format of “Pop-Up” to display brand elements, imagery and newsworthy bits.
What are your favorite Mailchimp templates? Send em our way!