When you think of a watch, what do you think of? Do you think of it as utility, fashion statement, or maybe it’s just a bracelet (I can’t tell you how many watches I still wear with dead batteries)? No matter how you think of it, a watch is a classic staple and has been for hundreds of years.
Now, what do you think of when you hear smartwatch? I think of fitness tracking, notifications, buzzing, oh yeah and it tells time, too. Smartwatches promise the pairing of modern technology with a classic form factor. There are many big players out there, but I have yet to feel a need (or desire) to have my watch do all of the things Google and Apple are promising.
While there are surely amazing things to come in the world of smartwatches, I’m not completely sold on the idea, yet. When I do, albeit slightly, consider the idea, I have a shortlist.
- Elegance + Classic Styling
- Good Battery Life
- Watch First, Smart Second
In a moment of weakness, you might be able to break me down to grab one of these smartwatches. They’re sexier, simpler, and they’re the underdogs.
Who doesn’t love the the classic G-Shock styling? With a dedicated face for your notifications, Casio has come up with a way to keep their aesthetic alive while still keeping up with current smartwatch trends. – No need to send creepy smileys.
Citizen has really outdone itself with this watch. They manage to add ‘smart’ to a watch that is completely analog. When you get a notification, the watch will vibrate and the second hand will move to 12,3,6, or 9 to let you know what each notification means. You can also set different types of vibrations to each notification type.
It’s all about fitness. Withings creates a line of fitness trackers, but this is their first smartwatch. When you look at the Activite, you wouldn’t even know that it could track your activity. It’s slim profile and elegant design makes for a Gorgeous companion to anyone who wants a fitness tracker, but thinks that Fitbits & Up bands don’t match their wardrobe.
This has to be the most inventive of the batch. At first glance, the Kairos Hybrid looks like a classic analog watch, however the glass face has a transparent screen that only reveals itself when a notification comes in. The only other time I’ve seen this technology is on a slot machine in Las Vegas. Seriously, its sexy as hell.
CooKoo has a different take from the others as they coin themselves as the “No Recharge” Smartwatch. While CooKoo isn’t the ‘sexiest’, it’s definitely something worth looking at if you really hate the idea of having to charge your watch every night. It comes in a range of colors and is sure to suit anyone’s style.
As a marketer, I need to constantly to stay connected with my clients + colleagues. Rather than habitually checking my device, a smartwatch could allow me to stay focused on my work, only to be interrupted for the most important notifications. That being said, that watch needs to look good on my wrist. While these watches may not be in the headlines for their technology, they provide the most important features in a sexier form factor. Keep it classy, ya’ll.