UPDATE: Net Neutrality News

Watching paint dry, or the grass grow could possibly be more exciting than learning about net neutrality. For all of you who don’t want to plod through the annals of the Internet like I did to learn about this topic, I’ll try to explain it simply.

What is Net Neutrality?

Currently, everyone is entitled to equal use of the Internet, whether it is for content creation or access. However, there are little to no regulations in place to ensure that cable companies don’t start charging you extra for the use of Facebook, Netflix, or YouTube. So, proponents of net neutrality argue that stronger regulations/ legislation would ensure that Internet service providers don’t restrict or filter the traffic. Sounds good, right?

No, very wrong. Who knows how the new legislation will work, or not work, or worse, be misused? Why bother fixing something that is not broken? Essentially, if net neutrality is put into the wrong hands, it could be used as a tool of Internet censorship or an invasion of privacy.

Breakdown of Net Neutrality

It’s about as exciting as a Nickelback song, but since we are a company based online, the topic is important to us! Here is a quick breakdown on the specifics of net neutrality:

Also called ‘network neutrality’ and ‘Internet neutrality’

  • Regulatory concept that eliminates any discrimination of transmission and access to content on the Internet.
  • Based on the principle that websites, which provide content and users who access this content are equal, and nobody should be given preferential treatment at the cost of others.

Ending Net Neutrality

If the government was to end net neutrality, it would essentially allow big companies to buy their way into the fast lane, leaving everyone else in the slow lane. Internet connections would plummet if you don’t foot the pricey bill and cable companies will have Washington D.C. in their back pocket.

Like John Oliver put it so eloquently, cable companies are like drug lords, they each stays to his or her own area and don’t compete with one another. So, on top of being a drug lord, they are also monopolies in their designated area, with little to no competition.

If you’re interested in voicing your opinion on net neutrality, visit www.fcc.gov/comments.

An O+S Drinking Game: Super Bowl Commercials

This is how we intend on feeling the next day. ((Sorry, couldn't help it. Too easy)) This is how we intend on feeling the next day. ((Sorry, couldn’t help it. Too easy))

It should come as no surprise that we take our sports seriously over here at Oliver + Sons. Not only are we all insanely competitive, we also enjoy a perfectly sociable reason to drink beers and eat a plate of nachos larger than our torso. Of course, for many (especially in our world) the commercials in between the penalties and touchdowns are of equal, if not greater, importance.

Which is why we devised the perfect combination of marketing’s most expensive TV day of the year AND one of our fave pastimes, imbibing adult beverages! Enjoy your drinks responsibly, natch:

Take a sip:

  •  Every time a tagline has a rhyming scheme
  •  Any car brand says or prints the word “luxury”
  •  Celebrity is used that makes no sense for the products
  •  An animal talks
  •  A small child is utilized for the fuzzy feels
  •  When a Taylor Swift (or Swift-esque) song is playing in the background
  • A #Hashtag is used blatantly 

Take a shot:

  • Fireworks happen, literally
  • Someone sexily eats food
  • Slow motion horse
  • Anyone uses the word, or takes a “selfie”

This list is bound to get you tipsy if played correctly. But if you have additional “rules” for us, please let us know in the comments or hit us up on Twitter

UPDATE: Oliver + Sons Super Bowl Commercial BINGO

For those of you in need of an awesome party game, we expanded our list into an epic advertising Bingo Game. For official consistency, we made randomized cards, which you can download here: Oliver+Sons Super Bowl Commercial BINGO and print. Don’t worry – you can drink the whole time during BINGO, so technically, it is still a “drinking game” (right?).

Cheers from O+S… go, football!

No Lie, Butt Kissing Hurts Your Digital Strategy: Why You Outsource a Rebrand

“Love thyself,” a simple quote that can be applied in both your personal life as well as your business life. However, you have to know when to let go of loving your outdated business model and moving on to bigger, more creative ways of branding.

Outsourcing a rebrand can be a touchy subject, but the benefits far outweigh the negatives. The unending request, to reinvent your business model and express who you are in external ways, can be daunting, especially for someone who has become comfortable. However, every so often a rebrand and fresh marketing plan are in order. This uncharted territory can be a little overwhelming, so be sure to outsource it to a company that has their finger on the pulse of the hottest upcoming trends. Outsourcing it to someone who is removed from your business can also be very beneficial.

Benefits of Outsourcing a Rebrand

When you outsource, you get access to marketing experts who are up-to-date on the hottest trends for the season/ year, something your company may not be too focused on. What also comes with outsourcing is a fresh perspective on your organization as a whole. Instead of continuously pigeonholing yourselves, an outsider can assist in freshening your brand so that it is in line with standard business practice and what your consumers are looking to connect with.

By assigning one person or even a small team of people, to deliver on all counts of your rebrand is an unreasonable task. This individual or group does not possess the skills needed to get the results you want, and they could be fearful of losing their job so they will hold back on making the drastic changes you may need. An objective point of view and fresh ideas are essential in rebranding. That’s the whole point of a rebrand—to try something new and different. The outside rebranding will be able to give you an objective perspective on knowledge of the latest marketing innovations and techniques. You will get the most bang for your buck by outsourcing your rebranding.

Just Outsource It, Yo

Daunting. Expensive. Time-consuming. These are all adjectives we’ve encountered when we talk to companies about rebranding. We understand, from an inside perspective that you may not recognize all the roads and side streets you have to go down and the loops you have to go through to rebrand successfully. However, we, the specialist, don’t see a rebrand as daunting – we see it as an opportunity. It is an opportunity to help a company reach their next level, a way for them to improve their customer retention and brand image. We’ve talked at length about the ways to tell it is time for a rebrand, or even how to define your brand. However, now, the focus is on the importance of outsourcing your rebranding process to a professional. If you want help, ask us! We love doing what you don’t want to do!

New Obsession: The AGAM Aluminum Modular System is Long Hand for Industrial Legos

AGAM has a specialized dedication and a definitive innovation. This Aluminum Modular Display System has convinced us that they are a force to be reckoned with.

Upon first glance you may think we’ve confused ourselves, this company is all about extrusions and components. What does that even mean? To admit, we had no idea what an extrusion was before investigating AGAM, but now we do and we think you should too!

Who is AGAM?

“The AGAM System is a set of compatible aluminum extrusions and components that can be used to build just about anything. The AGAM System makes building simple, using our fully comprehensive line of profiles and connectors.”

However, what’s even more spectacular about AGAM is that the people behind the system are tremendously talented. They understand the capabilities and are always willing to accept new challenges, no matter how big or small. The Project Coordinators and Industrial Designers make up a team that will work with their clients to produce the exact product they want.

What’s even better about this Aluminum Modular System is that it is all made in America! Located in the Baltimore, Maryland/ Washington, D.C. corridor, AGAM houses state-of-the-art machinery and equipment, enabling swift, high-quality standard and custom fabrication. Their interchangeable components permit the design of structures for the use in various industries, not just displays. It’s like Lego’s for grown-ups!

AGAM = Thought Leaders in the Display Industry

Would you ever think an Aluminum Modular Display System could be considered a designer? Better yet, a cool designer? Well, AGAM is that. Their dream-makers of epic proportions, creating gigantic displays, light boxes, and backlit posters to name a few. Don’t know what we are talking about – check out the photos below! Modern, stunningly impressive displays are a few words that come to mind. We would be drawn to these booths, what about you?